How to Strengthen Your Brand With Your Marketing Strategy
While the quality of your products and services plays a pivotal role in determining your brand’s success, it’s equally important to create a unique brand identity to stand out from the crowd.
The way a brand communicates with the target customer is valuable for long-term success and creating brand loyalty. Therefore, curating a robust and effective marketing strategy is imperative to increase the general profitability of your business.
A recent study shows that more than 89% of the total businesses recognize that generating brand awareness and loyalty are two critical goals for any marketer.
Here’s how you can leverage your marketing strategy to attract a higher market share.
Conduct a Holistic Market Research
The primary goal of any marketing strategy is to reach prospects and turn them into returning customers. And to master this, you need to understand the needs of your target market and tailor your offerings accordingly. A good marketing strategy must make use of accurate demographic, social, psychographic, and influential factors that entail all the information required to build a strong two-way relationship.
For your marketing strategy’s success, conduct a comprehensive market research and create an image of what your clientele looks like. The research can include various techniques such as surveys, questionnaires, online feedbacks, polls, and market’s opinion on different product ideas. Every step of your marketing strategy must be tailored to improve customer services, satisfaction, loyalty, and retention.
Leverage High-End Visual Design
An elaborate, sleek design is your brand’s visual communication. It’s how your brand differentiates itself from the competitors and forms a general customer perception. From color, font, style, and size of your logo to your website page and custom email design, everything plays a significant part in forming your brand’s identity.
A strong visual branding system is an essential part of your brand’s marketing strategy. And the fact that it influences the purchase decision of more than 90% of the customers makes visual branding more valuable.
Leverage Online Marketing
More than 70% of marketers are actively investing in online marketing tools to strengthen their brands. From earned to paid media, a holistic suite of online marketing tools and techniques have now become an essential part of every brand’s marketing strategy.
Here are some stats that show how incorporating online marketing tactics in your overall marketing strategy can help take your business to new highs:
SEO drives 1000%+ more traffic than organic social media.
More than 50% of shoppers claim that they use Google to research about a product or a service they’re interested to buy.
More than 87% of the global internet users have smartphones, contributing to over 60% sales being generated online via mobile-responsive apps and websites.
Product videos and testimonials can increase your brand’s online conversion rate by 113%.
Traditional marketing is pricier than online marketing platforms which makes marketing more convenient for small to medium sized businesses.
Online marketing is measurable and result-driven. Using SEO indicators and Google analytics, marketers can pinpoint and understand buyer personas and tailor the brand’s marketing strategy accordingly.
Get in Touch with the Best Branding Consultation Company in Houston, TX
As a full-service marketing firm, OAK Interactive, in Houston, Texas, offers an expansive array of brand marketing packages and creative marketing solutions tailored for each client. Learn more about how the OAK team can help you drive hyper-targeted traffic or get in touch with them at (832) 321-3196.
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