At one time, talking to computers and other gadgets like phones and watches was reserved for science fiction. As you know, the future is here.
Thanks to virtual assistants like Siri and Alexa, we’ve arrived in the future we thought was impossible when we watched “Star Trek” and “The Jetsons.” Siri alone is used by 500 million people, while Google Assistant seems to be a second favorite. And, of course, Alexa and Cortana have their own user base as well.
Voice search is the present and the future, and if your website isn’t optimized for it, you’re missing out on search traffic coming from these amazing devices.
Incorporate Long-Tail Keywords
For you as a brand marketer, the code or the schema markup is one of the most important digital marketing elements in your SEO and paid search terms. This is where you want to put in actionable keywords that offer more information to search engines.
What will essentially happen is that the long-tail keywords will help your website become the first search result for users’ voiced queries. This is because with long-tail keywords, you can be more targeted and specific.
Generally, using long-tail keywords is a must for voice search optimization.
Use a Conversational Tone
Stuffing keywords as part of your SEO efforts has never been a good idea—it still isn’t.
Longer content pieces with too many keywords are ineffective because with Google focusing on voice assistants, it’s all about short conversational content. To make your SEO efforts work, you need to make authentic and valuable content with a natural, conversational tone that your audience can easily find through voice searches.
Think of it this way. If you type in a search query for a recipe for Dalgona coffee, you’re likely to enter something like “recipe for Dalgona coffee.” However, if you’re using voice search, you’ll probably say something along the lines of “Hey, Siri, how do I make Dalgona coffee?” Use this example to develop content around questions rather than simple search queries.
Work on Local SEO
Most voice searches are for local queries. People typically use voice search for basic searches when they’re looking for everyday items or destinations like grocery stores or restaurants.
So, if your business has a local target audience, you need to optimize for voice search, keeping local intent in mind. Local searches come from your most engaged buyers—make the most of their interest with voice search optimization.
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