Despite email marketing being a form of direct marketing and digital marketing, many businesses think of it as an obsolete tool, thinking that they have to choose between it and social media platforms.
But this approach is limiting since marketing is typically a mix of solutions, not a silver bullet answer. If you look up the stats for popular social networks like Facebook and LinkedIn, you’ll find that they have roughly 2.8 billion and 800 million users, respectively. On the other hand, more than 4.1 billion people around the world still use email—that’s more than 50% of the global population.
These numbers are just one of the many reasons why email marketing can’t be scrapped just yet.
Here are a few more.
The incredible thing about digital marketing is that it’s a lot more cost-effective than traditional marketing approaches. But email marketing is still the most budget-friendly option you have when compared with other digital marketing strategies.
This is because it yields the highest ROI and also has an impressive conversion rate because typically, you’re reaching people who 1) you’ve been in touch with before either because they purchased something from you before or expressed interest in something or 2) have opted in to your email list either directly or through a purchased list.
The only thing that’s costing you is the email content creation and system automation efforts. Typically, for every $1 spent on email marketing, you get a $44 return on investment. This makes it a perfect approach for marketing, especially if you have a small budget.
Email marketing allows you to personalize the content that you’re sending to your potential customers based on their interests and requirements. This is great because even though we’re moving into the digital realm and everything is increasingly automated, most people don’t appreciate generic emails.
Moreover, email communication can be made more effective by using software that allows you to send campaigns based on where a particular customer is within the buying cycle. For instance, you don’t want all customers to get welcome emails every time they visit the website, but you might want to send them emails to let them know when an item in their wish list gets restocked.
The best thing about email marketing is that you won’t feel like you’re throwing blind arrows. You can easily track and measure the metrics to see what worked and what didn’t. You’ll always know which segment of your targeted audience was most responsive and whether there were any conversions.
All of the data can make digital marketing much easier for your marketing team as it helps them analyze what didn’t work and which marketing strategies can be employed in the future.
But in case you need help with email marketing and are not quite sure how to start, get in touch with our marketing experts at OAK Interactive. We’re a marketing and advertising firm in Houston and can help you with creative advertising and much more.
Get in touch with us to talk about how email marketing can be a great addition to your mix.
