61 percent of online marketers say that generating website traffic is their biggest challenge. But landing pages can can improve lead conversions by 86 percent if they’re done right.
Landing pages play a critical role in helping you generate leads and converting them to prospective customers. They can also help you collect contact and demographic information about your prospective buyers helping you learn more about them and how they buy. Landing pages can be one of the most valuable parts of digital marketing,
If you’re not using landing pages, you’re wasting a lot of what you’re spending on Paid Search (PPS). If you are using landing pages, but they aren’t generating the volume of leads you think they should, you’re likely making a few mistakes. So let’s take a look at few ways you can fix them:
A landing page that’s created using the irrelevant messages defeats the core purpose of having a landing page in the first place. For instance, if you run a ceramics company and you run a PPC campaign around teapots, but your landing page connected to the campaign shows general messaging about your company—or worse, the user sees messages about large vases. This disconnect disrupts the user’s sales journey between what attracted them to your campaign and what they see when you’re trying to close them. They clicked on your ad for ceramic teapots, so show them a landing page all about your ceramic teapots. The easiest way to ensure consistency is to make the headline on your landing page match the PPC ad headline.
Optimize for Keywords
Landing pages need to be optimized like any other page on your site. The more optimized your page is, the higher your Quality Score which helps your ad rank higher. Here are a few ways to optimize your landing pages with keywords:
The job of a PPC landing page is to guide the user as they make a swift decision to convert to a buyer or sign up for your emails. Don’t clutter your landing pages with a lot of distractions such as irrelevant keywords, an overwhelming amount or too little text, or vague calls-to-action. Be direct and get to the point. The best landing pages have:
With these tips in mind, you can improve the conversion ratio of your entire paid search campaign without spending any additional budget. If you’d like help from an expert, OAK Interactive has been helping clients of all sizes optimize their paid search campaigns and get the most out of their spend.
We’re a leading full-service advertising firm and PPC Advertsing Agency in Houston that specializes in providing insightful branding and creative marketing services. Contact our brand marketing agency Houston for a free PPC Campaign audit to see how we can improve your results.
As consumer change how they interact with ads and organic posts on social media platforms, social media marketing is evolving to match these,changing user habits. With rapid change comes myths: Like some people believe that adding a hashtag on a Twitter post will give it the same reach as a paid ad. That’s just not....
Katy Award Program honors the achievement of the company it really doesn’t know while stroking companies’ egos with meaningless statues KATY, Texas — Feb. 10, 2020 — OAK Interactive was recently notified that it has been selected for the 2020 Best of Katy Award in the Merchandising & Marketing Consultants category by the Katy Award....