If done right, email marketing can be the most cost-efficient marketing tactic in your arsenal. Four billion people still use email daily, and chances are, your customers and prospects are part of that group. But while emails give an ROI of a whopping 4,200%, they’re tricky to get right.
And without the help of an experienced digital marketing agency, many businesses fail to achieve their goals with email marketing.
Here are some reasons your email marketing efforts aren’t paying off.
Subject lines are incredibly important, as most email users will decide whether to open or not open an email based on the subject line alone.
Think of it this way. The subject line is the only element you know your target audience is most likely to ever come across. Why would you make it anything but engaging?
So, it’s crucial to make the subject line both attractive and relevant. For example, if you’re announcing a sale, it’s crucial to mention in the subject line that you’re offering discounts. But overhype it too much and the email will end up in the spam folder.
Nothing catches people’s attention like their own name. And that’s what you need to do for all your subscribers. The more you personalize your emails, the more effective they’d be at engaging potential customers.
In general, it’s important to keep the bigger picture in mind. And sadly, here, the bigger picture is that everyone’s using email marketing. So, your subscribers are receiving a large number of emails every day, which is why you need to put in effort to set your emails apart from the clutter, and there’s no better way to do this than by using personalization.
Less is more, and this couldn’t be truer for email marketing. Your subscribers didn’t sign up to be bombarded with emails every day. They subscribed because they probably like what your business offers and need to stay updated about relevant promotions.
But unless you’re offering a new promotion every day of the week, they don’t need to hear from you 10 times a week. Depending on your business, an email per week or month is more than enough to keep your business in your audience’s mind without being a pest.
If you’re still not sure how to go about your email marketing, we can help you out.
As a marketing and advertising firm, we can help you with email marketing and other forms of digital marketing strategies.
Call us at OAK Interactive to get started.
