People think locally when they look online for services and products they need, including cosmetic surgery. When someone searches for “cosmetic surgery doctors in Houston,” where does your cosmetic surgery practice show up? In the top three? Good for you. Where you rank fully depends on your Local SEO strategy.
According to Google, 76% of people who need services search on their mobile device for businesses nearby and visit that business within a day. More importantly, 28% of the nearby searches lead to a purchase. This all sounds promising, but it only works if your Local SEO strategy is optimized.
With 90% of people surveyed claiming they used the internet to look for a local business, what can you do to make sure your cosmetic surgery practice ranks high among other offices?
Here are a few things you can do to rank higher on local searches.
Online Reviews Are Crucial for Cosmetic Surgery Doctors
According to Google, 5% of all searches on its platform are health-related, as people look online for health-related issues or to find a provider. Even though Google’s search volume data isn’t available, it’s estimated that 2 trillion searches are conducted each year globally.
5% of 2 trillion is a lot, so you need to focus on SEO—Local SEO in particular. Local SEO on Google is fully driven by your Google My Business listing and how optimized it is. One aspect is online reviews, which are an indispensable part of Local SEO for any business, especially reconstructive and cosmetic surgeons. Why? Because 94% of patients rely on online reviews when evaluating providers—especially when it comes to their health.
Moreover, 84% of people trust online reviews as much as personal recommendations. So, you should have a Testimonials or Reviews page on your website, including both first-party and third-party reviews from sites like Google and Yelp.
Focus on Your Google My Business Listing
If you haven’t claimed your Google My Business listing, do it. You’ll need to claim it, verify it, and update it with the latest information including your business name, address, phone number, and website. If you have claimed it, make sure your listing reflects all the current information. If your business has gone through a name change, make sure your Google My Business listing shows your new name. Same goes for your phone number and address if you’ve recently moved.
Google My Business is no longer optional but is now an essential element of every business’s online presence. For cosmetic surgery practices, Google My Business needs to be consistently updated and refreshed; otherwise, you’ll drop in rankings.
Content is just as important for Google My Business Optimization as it is for SEO. You should be constantly posting relevant content on your Google My Business listing. This keeps the listing fresh and gives visitors more information about your practice as well as additional reasons to hit the listing.
Given that your Google My Business profile is the first thing your customers will see when they look you up, it’s easy to understand why it’s so important.
Hire a Digital Marketing Firm to Help You with Local Search Marketing
We’ll perform the necessary research, optimize your online information, work on your Google My Business listing, and track and report the results for your cosmetic surgery practice. Get in touch with us to learn how we, as a local SEO provider in Houston, can grow your practice today.
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