How Search Engine Optimization & Search Engine Marketing Can Boost Your Brand
You Have a Website. Now What?
A good search marketing strategy begins with Search Engine Optimization or SEO. Search Engine Optimization is more than just a buzzword – or shall we say buzz acronym – it’s what makes your website relevant and valuable for people looking for your business.
If you’re running a business or a blog, if you’re running a nonprofit or if you’re trying to communicate anything to anyone, you need a website. That means you need Search Engine Marketing (SEM) with an overarching search engine strategy that includes SEO which gets you ranked on search engine results (SERPS) or pages.
You need people to find your website. Of the FOUR BILLION internet users searching the ONE AND A HALF BILLION websites around the globe, someone is looking for the content on YOUR website.
Targeted Traffic
A fully optimized website is not just for the search engines. What if thousands of visitors find your website, but none of them stayed there? You succeeded in getting a high search engine ranking but you attracted the wrong audience. You don’t want traffic for traffic’s sake, you need targeted website traffic–prospective customers who are interested in your products, services or nonprofit.
A good SEO strategy leverages “keywords.” Targeted keywords are the breadcrumbs leading your future clients to your site. If someone isn’t looking for your garlic-flavored gourmet potato chips, then they don’t need to visit your site. You only want people who want what you’re offering – or the people who don’t even know they want what you’re offering until they find it. Keywords can do that for your site and for your potential clients: “I didn’t even know potato chips came in different flavors! Where’s the order button?”
OAK Interactive: When You Need A Digital Marketing Agency.
OAK Interactive can help your small to medium-size company with digital marketing as well as the marketing world beyond digital. Our digital marketing agency in Houston can help grow your brand with SEO strategies and paid search strategies (SEM) that deliver results. Call on us for a free evaluation and put your brand on track with the right breadcrumbs that drive targeted prospects to your sales funnel.
Search Engine Optimization or SEO is what you do to your website to increase the likelihood that people will find you sooner rather than later on search engines.
Launching or running a small business is hard enough in this highly competitive digital market and achieving sustained growth is infinitely more difficult.
