Traditional marketing like print and TV are losing the spotlight when it comes to both branding and direct response. The truth is, with some exceptions, people simply aren’t using the same media that they were just 10 years ago.
If your company wants to maintain its authority in the industry, you should revisit your marketing strategy at least once a year. Make sure you utilize the various online digital ad platforms that can reach the maximum number of people with most efficiency.
Let’s take a look at a few of the online ad platforms and how you can choose the right one for your marketing objectives.
This is a basic marketing question. Choosing an online platform comes in after you have a proper understanding of your target audience. Start by allocating resources for extensive market research that sheds light on your company’s current standing in the market, the market strategies customers respond to in the industry, and your competitor’s marketing strategy.
Insights gained from market research will help you chart out consumer behavior, which can then be used to create an effective digital market strategy that improves your conversion rates.
Research helps you look before you leap, but if you don’t have the budget for extensive research, at least make sure your website has Google Analytics turned on.
The goal of your ad campaign will help determine the ad channel or channels you’re going to use. For instance, if you want to increase brand awareness, you will have to pick out a platform that may be more visual so that you can communicate more viscerally like paid YouTube and retargeting banners. On the other hand, if your goal is more direct response, you’ll need immediate exposure using a strong call to action via paid search or paid social media.
Google is a search engine used by 93 percent of online users, so placing ads on its platform (also known as paid search) can efficiently promote your products and services. Depending upon your industry, it’s one of the best platforms to use if you want to increase lead volume and conversion rates.
The Google Adwords platform comes in especially handy if you have limited marketing resources. You won’t have to spend a lot of time or money designing visually pleasing graphics since the Google Ads are text-based and they lead the audience directly to your website.
Facebook ads and other paid social network ads provide you the opportunity to target and segment your business on the timelines, feeds, and stories of all of its 2.2 billion users all over the world. Its platform leverages the extensive profiles of its users so that you can target by demographics, interests and geography. Facebook is perfect when you have a deep understanding of your customers and how they shop.
Instagram ads are featured on users’ stories and feeds. They require a visually pleasing ads using compelling graphics or video that instantly catch the audience’s attention urging them to click on the link to find out more.
Instagram has one billion users, most of whom are women between the ages of 18 to 24. So if your target audience is young women, this ad platform is the best option.
If you’re looking for the best ad platforms for your business, let our full-service marketing ad agency Houston, Texas work with you to make it happen.
By 2023, there will be over 300 million online shoppers in the U.S. Considering the huge number of people relying on the internet to buy, investing in digital marketing will help you expand your customer base.
2020 is here and so is your chance to evaluate the successes and failures of your business, set long-term goals, and of course, revisit your marketing strategy for the new year.