According to Forbes, if you don’t have a well-designed website, your customers may question your business’s legitimacy. Your website is a reflection of both your business and your brand. It has to be engaging and easy to navigate. Here are some tips to make your website—whether it’s an ecommerce website or a company more user-friendly and convert more visitors to customers.
When it comes to website layout, less is more. You don’t need to add all the available widgets and features to the website to make it more interactive. That’ll just overcomplicate the layout for no reason. The key is to focus on the essentials. Dedicate the most prominent space on your website to your key brand message instead of listing all of the features and products that you sell.
Incorporate visuals and text that will keep the audience’s attention focused on the emotional benefits that you deliver to customers. Your call to action (CTA) must be strategically positioned and prominent. Although a simple layout is better, don’t make it so sparse that you don’t get your message through. A simple structure will also ensure that the website loads faster across different devices, operating systems, and platforms.
If the website is easy to navigate through, your visitors will spend more time on it. Studies have proven that websites that one of the main reasons a visitor leaves a website is challenging navigation. If the user can’t find what they’re looking for even after a few clicks, they’ll eventually go.
Make sure you know what your visitors are looking for and make it easy to find. If you’re an online store, the shipping details should ideally be available in the same space as the rest of the product details. They shouldn’t have to scroll down into a submenu. Similarly, if you have an extensive range of product offerings, it’ll help categorize them into different menus accordingly. If the product categories are stuffed on a single webpage, the visitors will become frustrated. The navigation menus should be descriptive and prominent.
Color is an essential brand element that makes you stand apart from your competitors—it’s a reflection of your brand and should communicate your brand personality. Don’t use random colors “because they look nice,” pick a unique color palette that’s based on a solid brand strategy and keep it consistent throughout all of your brand touchpoints—especially your website.
If you’re a financial institution or a healthcare insurance provider, avoid using bright colors like red. Similarly, if you’re a lifestyle brand that delivers health benefits, colors like grey and black are typically too dull and send the wrong message about your brand personality.
No matter what colors you choose, keep within the same palette. If your logo colors are complex red and deep blue, don’t use a bright, primary yellow or green color with them. Do your research and if you have no idea where to start, do a brand assessment to understand what your brand personality should be. Tying that into color psychology can help you connect the dots and choose the right colors that most accurately reflect your brand.
A website that speaks volumes—visually—will help your business in both the long and short run. At OAK Interactive, our brand experts will be happy to help you understand what benefit your brand truly delivers. We’re a full-service marketing firm in Houston, TX. Get in touch to find out more about our marketing and SEO services.
