The world of technology is changing rapidly and with it, the marketing strategies that we use to promote and grow our businesses. From putting up posters on poles to circulating them on social media, marketing techniques have come a long way.
It’s important to keep up with the developments that follow in the marketing industry as they can help you grow your business. But things change at the speed of light and it’s difficult to keep up with all the new trends and tools at your disposal.
We’ve compiled a list of top-notch digital marketing strategies to help your business prosper. You may recognize some, and others may be completely new to you.
Your website is no longer a luxury but a mainstay If your business doesn’t have a website, you’re already behind, because this is the first place prospects look to find information about you.
Your site is the digital centerpiece for all your marketing. No matter what industry you’re in, customers will go to your website first and heed a call to action second. People are interacting with businesses online more than ever to get information on the companies they do business with. At the very least, a consistent and responsive website gets you into the conversation and in consideration.
Search engine optimization, or SEO, simply refers to how you generate organic traffic for your website, allowing you to appear in search engine results. A high ranking on search engines increases your website’s visibility and drives more people to view it if they search for the services you offer in their region.
There are a variety of SEO goals, from improved content distribution and link-building to on-site technical analysis. There are a lot of different activities that go into SEO, and they all contribute to your website’s visibility, which will, in turn, help you get more customers.
Content is what drives most of SEO. If you’re not creating unique content on an ongoing basis, you’re probably lagging behind. Take a look at some of your competitors’ websites. If they’re ranking above you in search results, chances are they’re committing to creating more content than you are. Whether it’s online newsletters, blogs, videos, or infographics, your content needs to be different and unique in every way so that prospects stay engaged.
Don’t be afraid to differentiate your business from your competitors’. Your content should also effectively convey why your products or services are better than those of the thousands of competitors in your industry.
Social media has connected us to brands and companies in ways we never imagined. It’s common to see people scrolling through their Facebook and Instagram accounts on their smartphones in just about every social situation.
Usage continues to soar, and as people use these applications more, brands are connecting with potential clients even more. People are having transparent conversations with brands on issues they care about. Social media allows you to have these conversations and build brand loyalty through real interactions.
Once you’ve adopted these strategies, it’s important to keep testing and optimizing them by measuring your marketing results. Be specific about your customer journey and the steps your customers take. Understand what’s trackable and what isn’t. If you can aggregate the different data streams from your digital marketing campaigns, your website, in-store foot traffic, phone calls, form fills, and purchasing data into a single dashboard, you can build metrics that can help you become more efficient at every stage. While this may take time, the insight you’ll gain will help you tweak problematic areas and improve them.
If all of this sounds overwhelming, there are professionals who can help.
Hire the most insightful marketing agency in Houston to help you excel at the art of digital marketing. OAK Interactive is an advertising agency and brand marketing firm that can create custom marketing plans for your business. Contact us to schedule a free consultation.
