The real estate industry is highly competitive whether your company is a home builder or a real estate broker focusing on residential or commercial properties.
But the good news is that you competition is typically hyperlocal. That means you’re only competing with brokers and builders in the same geographical area as yours.
Studies show that 90% of home buyers use the internet, and 44% of them head straight to Google to look at available properties online during the home buying process.
So, as a real estate broker, how do you make sure potential clients whether they are buying, selling or leasing a property, head over to your website instead of your competitors? SEO can help you build visibility, credibility and trust in the marketplace.
What Is Real Estate SEO?
The goal of real estate SEO is to help your site show up on search engines at the top ranks when a potential real estate client is looking to sell, purchase or lease a property.
Our goal is to make sure your real estate website appears when buyers and renters are beginning their home buying or selling process so that you have a better opportunity to engage them early and convert them into clients.
Certainly referrals are the best way to grow your practice, but real estate SEO focuses on optimizing your capabilities for search engines, allowing you to generate leads 24/7—without buying ads, making calls, or pounding the pavement. Good SEO can also lead to building your referral base.
Building a Strong SEO Foundation
The first step in boosting visibility and improving rankings in Google is to build a strong SEO foundation.
Define Basic Keyword Strategy
Keyword research is a good starting point for any SEO strategy.
Focus on high-traffic, low volume keywords
Focus on long-tail keywords and niche terms like hot neighborhoods
Use keywords that use your brand or company name—especially if you’re associated with a larger national brand
Write Quality Content
Content originality and quality is a critical driver for SEO performance. This can be in the form of:
In-depth company overview
Relevant industry reports—especially those focused on local areas that you serve
Unique property descriptions
Original news insights and articles
Focus On Local SEO
Since your real estate company is increasingly hyperlocal, you need to focus on local search marketing to dominate search results. Local search puts you on the map when prospects are looking for local real estate brokers in their area.
Here’s what you can do:
Double down on targeted keywords that include the name of your citytown, region, and neighborhood in your content and landing pages
Use geo-specific keywords in title tags and meta descriptions
If you serve multiple locations, create separate pages for each location and optimize them
Add nearby local landmarks
Optimize for “near me” searches
Optimize your Google My Business account to make sure your business shows up on Google Maps; provide accurate details like business address, contact information, and relevant photos
Optimize your site for mobile
Make sure your site loads quickly, is responsive and delivers great UX
Establish your presence on social media
Create video content, incorporating geo-targeted keywords in headlines, descriptions, and hashtags
Local SEO gives you a fighting chance to compete with big names in your niche. If you’re not familiar with best SEO practices, consult a digital marketing company like OAK Interactive that offers professional SEO services Houston TX.
Our SEO experts will audit your website to look for inconsistencies and spend time and resources improving both your on-website natural organic search rankings and off-site rankings.