You must have seen a dedicated blog section while scanning your competitors’ websites. Does a blog section help your dental practice and, if so, how do you find the time to write the articles?
The honest truth is that blogging takes time. The top dentist in Houston is doing it, but you have to work smarter, not harder. There are ways to keep your website updated with fresh content that can help you rank in search engines.
One way of establishing yourself as the ultimate authority in your industry is to be a thought leader. And that means blogging.
Publishing useful and informative blog posts will help you provide valuable information to potential patients and provide them an insight that can help them make decisions depending upon where they are in their buying journey. Frequent blog posts can establish you as an leader in cosmetic dentistry and help you build credibility.
Since more credibility can translate into more website traffic, blogging can quickly boost your lead flow and new patient counts.
Out of a whopping 4.6 billion active internet users, over 70-80% of the netizens read at least some blog posts. Statistics suggest that blogging has grown by 12% and is only expected to keep rising.
Statistics suggest that creating and publishing quality content can immensely boost website traffic. This can improve your popularity, expand your reach, and help you recommend procedures with the credibility you deserve.
Moreover, getting into blogging can boost your SEO rankings and help you rise in the Google search results.
External and internal backlinks can lead the readers to your website and improve website traffic. These free links publicize your content, transport readers to your landing pages, and may even attract them to inquire about your most popular procedures.
Moreover, external and even internal linking can help you forge relationships with relevant businesses, derive referral traffic to your website, and build your brand authority.
All in all, dental blogging helps your practice grow by exposing more traffic to your website. The helpful content guides users as they research and decide on what procedure to have and which doctor they’ll choose to do it. If you can become a resource for these patients in the early stages of their journey, you increase the likelihood that they’ll choose you when the time comes.
If you know that your practice could be growing, maybe a professional marketing agency can help you focus on lead generation. At OAK Interactive, we’ve worked with dental clients—many of them pactices just like yours. We understand the importance of marketing cosmetic dental services and how they keep your practice profitable. We’ll devise successful marketing strategies, create compelling content, and boost traffic to your dental practice.
Give us a call at (832) 321-3196 to talk about our brand strategy services and how we can help you grow.
