The organic traffic from your search engine optimization efforts is over 1,000% higher than that from social media. Therefore, your SEO strategy needs to be on point—the perfect blend of on- and off-page SEO. Because while algorithms are forever changing, everything you do outside the website also matters—it has a crucial effect on ranking.
But first, it’s essential to understand what off-page SEO entails exactly.
In the simplest terms, off-page SEO includes all your optimization efforts outside the website. So, off-page SEO has nothing to do with the content you publish on the site, such as blogs. Instead, its primary aim is to boost your website’s popularity and credibility across the web so that your site sees more organic traffic.
Here are some tips that might help with off-page SEO:
Link Building Is the First Step
When we talk about off-page SEO, link building is one of the first steps you must consider. For some of the most competitive industries, link building along with on-page SEO can be very helpful in bringing in organic traffic.
Link building involves the creation of one-way hyperlinks or backlinks for a website. These help boost search engine visibility significantly. That’s because building backlinks is pretty similar to building trust—these are votes of confidence to your website from other credible sources. And naturally, it helps drive organic traffic.
Harness Social Media’s Power
This is interesting because social media is generally crowded with “no-follow” links. But we’ll walk you through the process of optimizing social media for SEO. First, you need to understand that this will not really pass on any authority to your website.
So why do it?
Well, the whole point of optimizing social media for off-page SEO is that it can lead to brand awareness and, eventually, generation. This makes it a great source for generating organic traffic. So ideally, your SEO link-building plan should have social media as well.
Consider Digital PR Campaigns
PR campaigns aren’t exactly a new concept. They’ve been around for a long time and are incredible for introducing new products, services, promotions, and events. Nowadays, a lot of digital campaigns also include press releases, news stories, and online interviews.
These can be an excellent addition to the off-page SEO strategy. Your digital PR campaigns can help you establish yourself as an authority in the industry, thus bringing you to the forefront and driving organic traffic.
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