A Tutorial on Promoting Your Brand Through WhatsApp
WhatsApp is the most popular messaging platform in more than 100 countries, with 2 billion active monthly users. People use it for personal correspondence as well as for work and business.
So if you’re not promoting your business on WhatsApp, you’re missing out.
These days, many full-service marketing firms are urging their clients to give WhatsApp marketing a chance because of its incredible reach and effectiveness.
Here’s how you can promote your brand through WhatsApp.
Get the WhatsApp Business App
If you thought WhatsApp was only for your personal use, think again. The creators of WhatsApp never aimed to limit the app like that, which is why they created WhatsApp Business—a stand-alone tool, or basically an app in itself, with several additional features.
With WhatsApp Business, you can create a profile with all the key details of your business. It allows you to create a catalog for your products as well as labels to organize your chats.
Moreover, you can send automated replies to your customers, making your brand appear active and responsive. And most importantly, WhatsApp Business allows you to track important statistics that help your marketing efforts.
Create a Contact List and Segment It
Promoting your business using WhatsApp requires a very well-curated contact list. The simplest way to go about this is to use subscription forms on your website or via email marketing and offer discounts in exchange for subscriptions.
Also, use multichannel forms with options for WhatsApp, email, and other platforms. This will allow you to communicate with your customers using a channel of their choice, which will make them more likely to respond positively.
Also, make sure to segment your contact lists to create personalized campaigns for your customers.
Keep Your Audience Engaged with Free Content
Lastly, keep in mind that people love free content. Leverage this for your marketing efforts on WhatsApp.
WhatsApp has very high engagement rates—even higher than Facebook. But you need to give people a reason to stay engaged with your brand. You can do this by using offers and other free content relevant to your brand and your target audience’s interests.
If you need more insights and tips for marketing your brand via WhatsApp, reach out to us at OAK Interactive.
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