A Guide to Preparing Your Digital Marketing Strategy for 2020
2020 is here and so is your chance to evaluate the successes and failures of your business, set long-term goals, and of course, revisit your marketing strategy for the new year.
If 2019 taught us anything, it’s that marketing strategies are ever-evolving and quickly mastering them is what makes you successful.
So, before the new year begins, let’s take a look at some digital marketing strategies you should keep in mind to revamp or adjust your marketing strategy to improve lead generation and conversion rates to grow your business.
Authentic brand management
In 2020, consumers will be at the center of all your digital marketing decisions more than ever. Your branding strategy needs to build a positive impression of the company to garner a public opinion that casts a favorable light on your brand.
When was the last time you really examined your company’s mission, vision, values and goals. What does your brand stand for? Why do your employees come to work every day and do the best job that they can? Does your business have a higher calling? If you think it’s to make money, then you don’t know—every business needs to make money, but not every business knows its higher purposes.
For instance, a lot of companies have shifted their company practices, services, and products to protect the environment. In the most successful cases, this is not a gimmick, but something that the company and its leaders feel strongly about. Why? Because both their customers and employees feel it’s important so the company connects emotionally with both. They let this environmental effort become part of the company culture. It’s just words—it’ heartfelt action which is felt both inside and outside the organization. That’s part of their brand.
Voice search optimization for your website
Did you know at least a quarter of the 3.5 billion users of Google make use of voice command and virtual personal assistants such as Bixby and Alexa to conduct searches? This number is expected to increase significantly in 2020, so you need to incorporate this shift in consumer behavior to your website and search strategy.
Create content strategies for micro-moments
Micro-moments are instances in which individuals reflexively turn to their smartphones and other devices when they need to learn something. Studies show that micro-moments can be used to shape buyer preferences by placing your business or company in a position to present solutions to the customer’s queries every time they open a search engine. This can be done through content creation that targets various micro-moments in your industry.
Up your social media marketing game
2020 isn’t the year social media marketing loses its effectiveness. As a company that wants to saturate its target market to promote its products and services, you have to at least consider social media marketing strategies.
This also comes as a blessing in disguise since social media marketing allows you to target people with precision and use visual elements as well as video content to grab the audience’s attention easily and tell your story.
Word of mouth is making a comeback
Businesses still prosper based on the word of mouth of loyal customers. And that’s what your 2020 marketing strategy should be all about too.
Take your new digital marketing strategy up a notch by making use of influencer marketing. Hiring a local influencer who can attest to the benefits of your product and the efficiency of your services can increase brand awareness for your company. It’s basically word of mouth times a thousand or a million depending upon the industry and influencer.