Combining Email Marketing With a Social Media Strategy for Better Branding
With a limited budget and many promising ideas, a marketer’s job can often be challenging. Ideally, you want to get the most out of your marketing strategy with limited resources. Among SEO, paid search, email marketing, and social media, the choice can be incredibly tough.
For many marketers, ROI is a significant factor to consider—in which case, email marketing mostly wins since it has the highest ROI compared to all other digital marketing approaches.
However, as a full-service marketing firm, we think it’s important to spread out your marketing campaign across multiple channels for better results. Some call it 360 degrees of marketing when you surround your audience as best you can. And email and social media marketing are great, very cost-efficient ways to get started.
1. Get Creative by Reusing Content
You need content for both email marketing and social media—why create it separately?
Creating exclusive content for different channels will only cost you a lot and won’t necessarily bring you a higher ROI. The ideal strategy is to create limited but high-quality content and use it across channels. So, for instance, you can post an infographic on your social media and send the same as a newsletter in an email.
This will help you save a lot on content creation and will also help to reinforce your message while improving brand consistency.
1. Get Email Subscribers From Social Media Profiles and Vice Versa
Popular social media platforms like Twitter and Facebook have several built-in features to help you collect emails to build your subscriber list. For instance, the Call-to-Action ads on Facebook have an option for you to add email sign-up forms to them. This way, you can easily collect emails through your social media profiles.
Similarly, you can promote your social media profiles through your emails. In fact, it’s one of the best ways to expand your reach in the least intrusive way possible. Simply add social media profile links to your email signature and see an instant boost in your followers.
1. Hold Social Media Contests
Contests are terrific for engagement on social media. But you can also use them to grow your email subscriber list.
A simple way to go about it is to announce a giveaway or contest with terms and conditions that include signing up for your weekly newsletter. Another condition can be to follow and like your social media channels and to provide bonus points or entries for sharing your posts.
If you need some help merging different marketing approaches and strategies into a single campaign, reach out to the social media professionals at OAK Interactive.
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