3 Best Social Media Platforms for Businesses in 2021
More than 40% of the global population—three billion people—actively use one or more social media platforms. Additionally, a recent study shows that an average social media user spends almost two hours every day scrolling on their mobile phones.
Today’s social media users are doing way more than just linking, sharing, reposting, or commenting on their friend’s new post on Facebook. Just behind search engines like Google and Bing, social media channels have become a popular way of researching brands.
Therefore, leveraging social media marketing is an efficacious way of creating a strong brand identity and establishing mutually beneficial relationship with the customer base. Moreover,
More than 70% of the SME owners in the US report that social media has been a lifeline for budget-friendly marketing during their financial instability amidst the pandemic.
50% of the SMEs leveraged low-cost or free social media tools to create brand awareness and take new initiatives.
Over 30% of businesses were able to generate sales by implementing local SEO practices to attract customers on their social media accounts.
Depending on the nature of your business, you can choose from various social media channels to strategically target new customers, generate more leads, and accelerate overall profits.
Here are the three top-performing social media channels for businesses looking to generate more leads and multiply their revenue in 2021:
With over two billion monthly users, Facebook is undeniably the most popular social network globally. Brands can target all kinds of age groups from 18 year old to older adults via Facebook, making it a top site for businesses. Facebook’s broad user base gives businesses a chance to transform their target market into a community for deeper connections.
From sharing exclusive deals to creating polls and going live, brands can do a lot to interact with new and existing customers and boost brand loyalty.
A young but uber-popular social media platform, Instagram, has over one billion monthly users. This networking platform is considered as one of the most interactive social channel with over 500 million people using IG stories every day.
Instagram is perfect if you want to target the younger population. To make the most of your brand’s presence on IG, use its live, story, and IGTV features for maximum impressions and reach. Photo posts and short videos with minimum text do exceptionally well on the platform. Moreover, Instagram can integrate with Twitter and Facebook, making it a lot easier for brands to implement a cohesive marketing strategy that speaks volumes across the board.
Whether you’re a small brand or a multimillion corp., you’ll have to be a little distinctive and unique when trying to impress the audience on Instagram. And this is where the OAK Interactive team can help you.
Our third pick for the highest performing social marketing platform is YouTube. This one’s a catch-all kind of channel that can soar your business profits if used strategically. YouTube has a monthly user count of over two billion.
Stats show that 85% of the total internet users in the US spend 20 minutes daily watching video content online, and you can exploit this opportunity to your business’s advantage in 2021. From product reviews, how-tos, gaming, and haul videos to marketing campaigns and vlogs, all kinds of video content works well on YouTube.
In addition, Google loves video content. Therefore, creating a YouTube channel for your brand can accelerate its SERP ranking and visibility on the web.
Maximize Your Reach with Expert SEO Services & Social Media Marketing Firm in Houston, TX
At OAK , we have a full team of social media experts and branding specialists who know how to attract, engage, and convert users on Facebook, Twitter, Instagram, YouTube, and more. With the power of social media, your business can propel like never before.
We can help you get started. We’re a full-service marketing firm that offers branding consultation, strategy, paid media, earned media and creative marketing services.
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