If you want to stand out from the rest of the competition and impact your brand message among the audiences, video marketing is the key! Over the last few years, we have seen a shift in how a content marketing message is delivered. The emergence of stories across all social media platforms has sparked the importance of short-form video marketing.
Here’s how it helps your business:
Better emotional connection
Marketing experts at Forbes state that your brand is a lot more than just a stagnant strategy on a paper. There is more to it than the 4 Ps of marketing and a mission/vision statement. To bring your brand story to life, you must make it easier for the audiences to connect with it. This is where video marketing comes in. You need video content to create an authentic route of connection with your consumers where text falls short. If a picture is worth a thousand words, than how many words can you say at 30 frames per second? A video message could make your customers feel like you’re addressing them directly. It helps you build trust.
What do the statistics say?
Studies reveal that as many as 83% of marketers believe that video marketing is the future of content creation. As far as the millennial audiences are concerned, around two-thirds of the social media users have reported that they engaged with a particular brand after watching a branded video on social media. The same study further gauged the importance of video marketing for a travel company. The company reported a 120% increase in its conversation rates after they posted engaging travel highlights from their past tours in the form of short-form videos. The videos also helped the company gain 5,000 new YouTube subscribers in a few months.
Captures quick attention
The 2021 consumer is always bombarded with advertising messages throughout the day. Whether they’re scrolling down their Facebook feed or driving through a freeway, it’s difficult to escape an advertising message. There’s so much content out there that it has become difficult to get them to pay attention to your brand. Scientific evidence suggests that video tends to hold human attention nearly five times longer than photo stills. You can also add more captivating elements to the first few seconds of the video and incorporate attention-grabbing thumbnails to improve engagement and initial interest respectively.
OAK Interactive is a full-service brand marketing agency in the Houston area that helps companies grow by helping them find the right marketing mix. Get in touch with them to talk about how they can make your brand more relevant in your industry.
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