Whether you’re an established law firm or you’ve started a new law firm, you’re probably well aware of how competitive the industry is. With so many law firms and independent attorneys offering their services in Houston and the surrounding area, your referral network can go only so far.

Search engine optimization (SEO) helps you grow by getting your site ranked on search engines and helps you build both trust and credibility with prospective clients. Read on to get the details.

It Boosts Visibility

Most users turn to the internet—more specifically their search engine—when they need anything from a new car to the location of the best bars in town. This is also how your potential clients will find you. When someone needs an attorney, they’ll do their research online to find a list of reliable and reputable law firms to choose from. Research shows that 96% of people look for legal advice online and use search engines to discover law firms they can call.

Search results for DWI lawyer friendswood

With an effective SEO strategy, your firm will be one of those firms. When your clients type in standard keywords such as “best law firm” or “lawyers in Houston,” they’ll be bombarded with search engine results. Naturally, they’ll be inclined to visit the web pages that show up on the top of the search results. SEO can help your law firm rank higher, giving you greater visibility. You can also use long-tail keywords that include regions and services, and convert at a higher rate, so you can outrank your competition.

It Improves Credibility

SEO also helps boost your law firm’s credibility. When you rank higher on the search engine, it leaves a positive impression on your clients. They’re more likely to visit your website and consult your services because they find you to be more credible than the law firm showing up on the third page of the search results. Chances are, they don’t know how you got there, but by virtue of your high ranking, they subconsciously think that you must be doing something right.

Using SEO strategies such as guest posting, social media posting, blogging, and link building can also help improve your credibility. These strategies help your business come across as an authentic source and gain your audience’s trust. This helps you convert more clients once they get to your site.

lawyer filling out paperwork

It Gives You Greater Exposure

If your law firm is relatively new in the industry, using SEO can help you get the exposure both with your attorney peers who have other practice areas and with potential clients. SEO helps new businesses establish a strong presence online and influence internet users. This is especially useful when you’re competing against larger, more established firms in your market. Using SEO can help you mark your presence and compete directly with legacy firms. In the rare instance that a competitor isn’t doing SEO, you can gain an advantage by focusing on it.

OAK Interactive is a top SEO agency in Houston that has helped law firms and related businesses enhance their on-site organic search and off-site rankings. Get in touch with our team today to talk about how we can leverage our expert SEO services to help your law firm in Houston grow.

Our Featured Work & Case Studies

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Our Work & Case Studies

February 2, 2024

Stark Services – “AC in the Attic”

Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...

February 2, 2024

Sudie’s Catfish House “Cheatin'”

Sudie’s is a family-oriented, family-owned restaurant that offers delicious seafood and homemade Southern dishes. Opened in..

February 2, 2024

TOPS Surgical Specialty Hospital

OAK wrote, produced, and directed a video for TOPS Surgical Specialty Hospital, a physician-owned facility in..

December 27, 2023

TOPS Surgical Specialty Hospital

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

Eleven Amp IPA

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

HUDEF Pickleball

November 1, 2023

Advertising Agency In Houston, TX

We have worked closely with a wide variety of industries helping them boost their online presence..

November 1, 2023

Advertising Agencies In Houston

OAK is an advertising firm that helps businesses grow by strategically defining your brand and its..

November 1, 2023

Why Brands Need Digital Advertising

Digital advertising has grown from gaining prominence to becoming base-level must-have in any marketing strategy. By..

September 16, 2020

St. Thomas High School

We have worked closely with a wide variety of industries helping them boost their online presence..

September 16, 2020

Houston Physicians’ Hospital

Landing Pages

September 16, 2020

Church Pool Services

We have worked closely with a wide variety of industries helping them boost their online presence..

September 15, 2020

Church Services

Church Services Church Services is a home service company that gives homeowners peace of mind knowing..

September 15, 2020

Saturn Retailers of Houston

The Houston-Area Saturn Retailers were unhappy with the national advertising agency’s approach to the Saturn brands..

September 15, 2020

David Taylor Cadillac

 RADIO

September 13, 2019

No Label Oktoberfest Beer Can Design

No Label Brewing has been an OAK client since 2015. During that time, we’ve designed some..

September 10, 2019

Lovett Dental

Lovett Dental helps patients get the smile they want and need by providing everything from teeth..

September 10, 2019

Monterey’s Little Mexico TV

We have worked closely with a wide variety of industries helping them boost their online presence..

July 26, 2019

David Taylor GMC

David Taylor GMC had been in Houston since 1975 and had enjoyed a prestigious reputation with..

July 25, 2019

Karrus Force Protection

Karrus Force Protection was looking to use cutting-edge technology to attract tradeshow attendees to Force Protection’s..

July 25, 2019

Hebel

THE PROJECT To strengthen and expand Hebel’s reputation among architects, developers and builders in the United..

July 25, 2019

Messina Hof

Messina Hof was looking for a way to target a younger demographic to their annual Harvest..

July 25, 2019

Texas Tamale

This is one of 2 ads we created for the Texas Tamale Company. These ads ran..

July 25, 2019

Shephard Park

Shepherd Park is another restaurant and bar owned and operated by Houston restauranteur, Ken Bridge. Creative..

July 25, 2019

Witchcraft

Witchcraft Tavern & Provision Co. is a new addition to the Houston Heights food scene. With..

July 25, 2019

Spirit of Texas

Spirit of Texas is an independent rum distillery based in Pflugerville, TX. They dedicate a massive..

July 25, 2019

Off Label Brewing Co

THE PROJECT No Label Brew Co, a long-time client, came to us with the idea for..

July 25, 2019

Houston Methodist

Developed automation emails for the office of Continued Medical Education for Houston Methodist Hospital for seminar/course..

July 25, 2019

Axis Pipe and Tube

Coming Soon.

July 25, 2019

The El

Website and Branding

July 25, 2019

Summer Sandia

When Texian Brewing Co. approached us to launch their new Bomber limited series with Summer Sandia...

July 25, 2019

No Label Brewing Co.

No Label Brewing Co.

July 25, 2019

See Tim Sell

Challenge: The quirkiness of a home-brew stick figure logo had brought Houston Area real estate company,..

July 25, 2019

Disney Magic Run Bogota

Their Goal Growing the audience Disney Magic Run needed to reach a local audience of fans..

July 25, 2019

Katy Market Day

Coming Soon.

July 25, 2019

Zaza Real Estate

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pink’s Pizza

After years of the very dynamic Pinks site, Pinks Pizza asked for OAK for redesign. To..

July 25, 2019

Coras Concept

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Liberty

The first bomber bottle commissioned by Texian Brewing was for the Liberty IPA. The sister ship..

July 25, 2019

Santa’s Little Weiner

Annual Christmas card! Santa’s Little Weiner won an American Advertising Federation award in 2015.

July 25, 2019

EMS

EMS USA inc. a fast growing pipeline care company, came to us for a fresher look..

July 25, 2019

Dan Tasset

We brought Dan Tasset’s web identity up to date with the use of a simple, clean..

July 25, 2019

Lady Lazarus

Houston-based screen printer, Lady Lazarus reached out to OAK for a website to help showcase their..

July 25, 2019

Oktoberfest 2016 Campaign

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Ellsworth Plastic Surgery

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Hit King Brew Series

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Hit King Baseball Academy

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pacesetter Personnel Services

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Brown Plastic Surgery

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Perpetual Peace and Nightmare 4 pack

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pinks Pizza Relaunch

C L I E N T Pinks Pizza is a Houston-based Pizzaria that’s been serving pizza..

July 22, 2019

GILLEY’S RUB

Gilley’s food line started with a product that’s a natural extension of their light, food-friendly Texas..

July 22, 2019

TEXIAN BREWING CANS

Texian Brewing Company is proud of their Texas heritage. Founded and brewing in Richmond, Texas (southwest..

July 22, 2019

NO LABEL 5TH ANNIVERSARY

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

DON JALAPENO AND WHAT THE HATCH

What the Hatch and Don Jalapeno stem from the same family with the only difference being..

July 15, 2019

RICE VILLAGE SCULPTURE INSTALLATION

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

BLACK WIT-O IPA PACKAGING

We have worked closely with a wide variety of industries helping them boost their online presence..