Whether you’re an established law firm or you’ve started a new law firm, you’re probably well aware of how competitive the industry is. With so many law firms and independent attorneys offering their services in Houston and the surrounding area, your referral network can go only so far.
Search engine optimization (SEO) helps you grow by getting your site ranked on search engines and helps you build both trust and credibility with prospective clients. Read on to get the details.
Most users turn to the internet—more specifically their search engine—when they need anything from a new car to the location of the best bars in town. This is also how your potential clients will find you. When someone needs an attorney, they’ll do their research online to find a list of reliable and reputable law firms to choose from. Research shows that 96% of people look for legal advice online and use search engines to discover law firms they can call.
With an effective SEO strategy, your firm will be one of those firms. When your clients type in standard keywords such as “best law firm” or “lawyers in Houston,” they’ll be bombarded with search engine results. Naturally, they’ll be inclined to visit the web pages that show up on the top of the search results. SEO can help your law firm rank higher, giving you greater visibility. You can also use long-tail keywords that include regions and services, and convert at a higher rate, so you can outrank your competition.
SEO also helps boost your law firm’s credibility. When you rank higher on the search engine, it leaves a positive impression on your clients. They’re more likely to visit your website and consult your services because they find you to be more credible than the law firm showing up on the third page of the search results. Chances are, they don’t know how you got there, but by virtue of your high ranking, they subconsciously think that you must be doing something right.
Using SEO strategies such as guest posting, social media posting, blogging, and link building can also help improve your credibility. These strategies help your business come across as an authentic source and gain your audience’s trust. This helps you convert more clients once they get to your site.
If your law firm is relatively new in the industry, using SEO can help you get the exposure both with your attorney peers who have other practice areas and with potential clients. SEO helps new businesses establish a strong presence online and influence internet users. This is especially useful when you’re competing against larger, more established firms in your market. Using SEO can help you mark your presence and compete directly with legacy firms. In the rare instance that a competitor isn’t doing SEO, you can gain an advantage by focusing on it.
OAK Interactive is a top SEO agency in Houston that has helped law firms and related businesses enhance their on-site organic search and off-site rankings. Get in touch with our team today to talk about how we can leverage our expert SEO services to help your law firm in Houston grow.
