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So you want to save a few bucks and think that handling product advertising in-house is the only solution? First thing’s first: Let’s dispel that notion with a simple phrase, “no, it’s not!”
Why, you ask? The short answer is that handing over a project to an advertising agency is simple, effective and hassle-free. Here are the long answers:
Hiring an marketing ad agency may seem like a needless investment that doesn’t provide high returns, but if you want your business to grow, outsourcing is very cost-effective in the long run.
For professional in-house advertising, you need a full time ad team which brings the nuisance of payrolls, taxes, salaries, etc. with it. Not to mention, you’ll need to invest in editing software, tools, new equipment, and extra space for the new team, which can turn into a financial disaster. Small and local businesses can’t afford all these costs, and irresponsible financial decisions affect your bottom line greatly.
To do in-house advertising right, you’ll have to spend time finding the right staff and hold tens of interviews—all of this can affect the deadlines and timelines of ongoing projects.
Once that’s over, you’ll be responsible for overlooking the department’s progress, and we’re guessing you don’t need more responsibilities on your plate.
Running a business is difficult as is; with an in-house advertising team, you’ll also have to make advertising-related decisions that include budgeting, providing active input on new campaigns, and dealing with issues when a campaign isn’t reaching the right audience.
An ad agency has the right talent, expertise, and tools—all in one place. Not to mention, there are contracts in place to financially and legally protect you in case a campaign goes awry or the agency is unable to deliver the promised results.
Then there’s the issue of training and managing newly employed staff in the in-house ad department. Unless you have a very generous investor or lots of cash lying around, you’ll have to rely on fresh graduates and trainees.
These people will most certainly need training, even if they’ve studied advertising for years—that’s no match for market experience.
An advertising agency knows the ins and outs of the field like no one else. Practice does make you perfect, and as agencies work with a number of different clients on a number of different campaigns, it’s better to be able to keep up with trends and ever-changing strategies that produce real results.
In the end, the success and growth of your business is all that matters. If you want to strengthen your brand’s image and improve public perception of your products with some kickass advertising firms in Houston, Give us a call at (832) 321-3196.
At OAK Interactive, we provide expert market insights and corresponding advertising strategies with trackable insights and real-world results.
For questions, write to us here. We’re based in Houston, Texas.