Typically, 47% of buyers go through about three to five content pieces before reaching out to a sales representative. This explains why 82% of marketers have actively used content marketing this year and why you should consider it too.
Business growth is important for all companies, no matter their size, but achieving it isn’t exactly a piece of cake. It takes a lot of time, effort, resources, and creative strategies, including powerful content creation, to reach your growth-related goals.
So, teaming up with a creative marketing agency for your content creation can help in several ways.
When you create content to educate your audience, you’re offering something of value other than your basic products and services. This helps you establish a unique relationship with the audience.
Moreover, with the right content, you can keep popping up in front of your target audience, which in turn makes your brand more recognizable.
And most important, well-crafted industry-relevant content can help you establish yourself as an expert. The more depth and value you add to your content, the more it’ll resonate with your target audience.
Content is king and for good reason. It’s an incomparable digital marketing strategy and can generate leads for your business, unlike anything else you’ve tried before.
The idea is that the content you put out may be seen by a new prospect. But the key factor here is to create content that is instantly engaging and can help create the initial relationship with a prospective lead.
It’s crucial to share it as much as possible on social media platforms that are used by your target audience in order to optimize content for lead generation.
Think of the first thing you do when you’re trying to find a product or service. You use an online search engine, right?
But as a business, it’s important to remember that most businesses, including your competitors, are using the same means to highlight their business. This is why SEO rankings are crucial. This means smart keyword placement, using images, backlinks, and several other elements. But you need strong content to use all of these SEO elements.
Content creation may appear simple on the surface, but it requires constant effort and proper strategy. And we can help you with that.
Our content marketing experts at OAK Interactive can help you out with better content creation and expert SEO services to drive your business growth in Houston, TX.
Get in touch with us to learn more about our full-service marketing firm.
