“Almost everyone uses social media.” This might’ve been a sweeping statement even a decade ago, but it’s not anymore. Over 3.6 billion people are using one or more social media platforms right now, and this number is expected to grow to 4.41 billion by 2025.
So, if your digital marketing agency isn’t focused on building your social media strategy, you need to have a conversation.
Ideally, you should be using more than one platform to market to a larger audience. Moreover, you should choose the platforms with the most users and the ones relevant to your business’s persona. Some top platforms to consider are Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok.
Here are marketing tips that’ll work for most of these platforms:
When it comes to social media, you have to be consistent with the content to get maximum visibility and keep your followers engaged.
Consistency also depends on the sort of platform you’re using. For instance, when using YouTube, you’d put out a video weekly and that would work just fine. However, Facebook and Instagram allow you to post stories, so it makes sense to be active multiple times a day, mainly because people check the stories several times a day.
It’s essential to keep in mind that almost all brands, including your competitors’, use the same social media platforms. If you’re not posting regularly, you’ll get lost in the algorithm and be easily forgotten.
Trends are a massive part of social media, so you need to keep an eye out for the emerging trends on every platform.
But that doesn’t necessarily mean you need to jump on every bandwagon—that can make your social media strategy look haphazard. Instead, capitalize on a popular trend only when it aligns with your business vision or the kind of messaging you’ve been targeting. A trend that has nothing to do with your business can alienate your target audience.
The point of having social media profiles is to be closer to your target audience. But if you’re not using them to engage with your followers regularly, you’re losing out.
Posting relevant, informative, and high-quality content is great, but it’s also a good idea to let your audience know that they’re responding to actual people behind the brand and not just bots.
Use your social media platforms to answer questions, and feel free to directly engage with users in a conversation about your products or services. Many top companies have gone viral on social media thanks to their quirky comebacks or playful interactions with customers and other brands. Don’t be afraid to follow their lead.
If you want more ideas to build your social media strategy, feel free to reach out to us at OAK Interactive. We’re a creative marketing company based in Houston, TX. We provide expert SEO services and can help you with social media management.
Contact us to start a conversation.
