Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
Out of the box, WordPress is an SEO-friendly content management system that powers more than 15.5 billion pages on the web.
A basic WordPress SEO setup—without extensive customization and plugins—can provide you with a strong SEO foundation. However, that’s not enough to rank at the top of search engines. To expand your outreach and build your web presence, you need to understand and implement the right SEO tactics.
The good news is that WordPress is structured for website optimization.
Let’s go over some SEO best practices that companies should incorporate to make a real difference to your organic visibility.
1. Choose a Reliable Hosting Provider
The web hosting provider you opt for on your WordPress site impacts your site’s page speed and uptime—two essential elements in maintaining positive organic performance and a good user experience.
Here are some other ways a poor web host can affect your site’s SEO ranking:
- Server downtime: The first sign of an unreliable web host is frequent server downtime. Keep in mind that both Google and your potential customers detest unreliable and glitchy websites. If your site goes down—even for a brief period—Google penalizes it because it’s not a reliable user experience.
- Server Location: Thefarther your audience is from the location of your server, the longer it will take to fetch the data, resulting in server latency. This is the time it takes for someone’s computer to download your website’s files. Search engines give favor to websites that load quicky.
- Site speed:Cheap shared hosting services where several sites are crammed onto one server can take a hit on your site speed. Site speed because more important when users started moving more towards mobile and tablet devices. Now site speed is paramount to improving your rankings.
Improve your site’s SEO ranking and make sure you invest in a web host that gives you the performance you need to provide a smooth, dependable user experience and satisfy Google.
2. Set Up Friendly Permalinks
Permalinks are permanent URL structures that point to your site’s pages, individual posts, and other content. By default, these permalinks are messy and difficult to read, but the best ones are easy to remember and designed to stay intact for a very long time.
Change the permalinks to descriptive and clear links that describe the content they link to, helping search engines better understand what the post is about.
It’s better to change your permalink structure before your posts go live otherwise, you’ll end up breaking all the existing links to the post. Plus, people sharing these posts on social media won’t be directed back to your site.
3. Set Up a Sitemap
XML sitemaps serve as a ‘roadmap’ for search engines, telling crawlers exactly where each web page is located in terms of your WordPress site’s structure and hierarchy.
Although XML sitemaps aren’t required, they help your site gain indexation faster, thereby improving your chances to rank higher in search results organically.
You can add sitemaps to a WordPress website through a targeted plugin such as Google XML Sitemaps or tap into an SEO tool to do it for you.
Boost Website SEO with OAK Interactive
If you’re looking for a branding and marketing agency in Houston, Texas that offers expert SEO services Houston TX and content creation as well as marketing services that will grow your business, call us at (832) 321-3196 today.
We provide clients of all sizes with a wide range of marketing services from SEO and PPC campaigns to content writing, website development, paid social media marketing, and more.
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