3 Reasons Why Your Local Business Needs a Geofencing Marketing Strategy
In the simplest terms, geofencing is the practice of targeting a specific physical location through your advertising. This is done by using location-based ad content.
The media advertising agency you hire will define a geographical boundary to target. Then it’ll develop ads and other marketing content that’s highly relevant to the consumers within that “fence.” Needless to say, geofencing works brilliantly for local businesses.
Here’s why you should consider it:
1. Geofencing Gets You Closer to the Right Customers
With geofencing, you’re creating a virtual barrier. This means that you can become visible to customers as soon as they are physically close to that barrier. This is the perfect way to reach customers who are more likely to buy from you because they’re closer to you.
Moreover, geofencing primarily uses alerts on mobile devices. And since people spend an average of five hours a day scrolling on their phones, it’s the easiest way to reach them to promote your products and services.
2. Geofencing Can Help You Personalize Customers’ Experiences
Personalization is a huge aspect of digital marketing right now. Without it, your customers may start feeling alienated, and you can lose them to your competitors.
Geofencing marketing strategies help you personalize the offers you send to your customers. This is because geofencing works in a way that helps you gain a better understanding of your customers, their interests, and their preferences. This helps you create more relevant ads that resonate with them, and you get higher engagement and more sales.
3. Geofencing Marketing Is Affordable and Effective
Since geofencing is so targeted, the smaller your fence, the better. And when you’re targeting such a precise audience, you’re not using too many resources and you’re able to get better results. This makes geofencing incredibly affordable and effective as compared with other marketing strategies.
Mainstream platforms like Google, for instance, already allow your business to preset location-based parameters when you’re putting out paid ads or listings—this makes geofencing even more cost-friendly for your business.
Besides these incredible benefits, geofencing can also help you get better marketing insights for a specific area, and it can help you create high-quality content more quickly.
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