Social Media Marketing, Marketing, Advertising, Media
3 Social Media Marketing Trends For 2022
There are almost 8 billion people in this world, and more than half of them—4.62 billion to be precise—use social media. On average, a user spends about two and a half hours on social media daily. But these trends are vastly different among various age groups, geographical regions, and social groups. Most people typically spend more than just two hours scrolling on social media platforms.
And this growing obsession with social media hasn’t gone unobserved by marketing experts, who see the tremendous marketing potential that exists thanks to the growing usage. But that being said, everything in the social media realm is constantly evolving, so it’s important to keep up with the latest trends.
Here are some social media trends that digital agencies want you to follow this year:
TikTok Is More Relevant Than Ever
For the longest time, digital marketers have been drawn to Instagram, and it has pretty much reigned over social media marketing strategies. It gave high ROIs and was growing at an incredible rate.
But as fun as things were with Instagram, TikTok is now the “popular” kid on the block, with over a billion active users monthly. Excluding all messaging networks, it is the fourth most used platform.
Moreover, TikTok has been investing in establishing its ad platform because it claims that about 47% of its users have purchased something they saw on TikTok. Naturally, given its growing user base, TikTok might be something most social marketers would want to take a closer look at in 2022—it’s clearly not just a fad.
Short-Form Videos Are Everything
If there’s one thing that Instagram and TikTok’s success has shown us, it’s the popularity of short-form video content. Some studies show that more than half of viewers were willing to watch a complete video as long as it was under one minute.
Moreover, short-form videos are easily accessible these days; they exist in the form of stories on pretty much all popular social media platforms. Given their popularity amongst consumers, brands need to include short-form videos in their social media strategy.
Social Audio Strategy Is Becoming a Thing
Visuals have always been integral in social media, but now, audio is emerging as a key player. In the simplest terms, an audio strategy covers everything from podcasts to music playlists and radio.
The trend may have been started by Clubhouse, the first social audio platform that inspired Twitter to step up and create Spaces. Apparently, some other leading social media platforms are also considering such live audio formats.
The bottom line is that businesses need to have a flawless social media audio strategy to make the most of this new trend.
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