Case Study: Buckeye Corrugated Inc. (BCI)
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Instagram is just one of the many elusive platforms that businesses are still struggling to understand and adapt to. We get it, it’s not easy to run a business and stay up to date on how marketing should work on the many different avenues available these days.
However, there are some basic tips and ideas that will take you just a few minutes to understand. Let’s take a look at where you can start changing the way you do Instagram marketing.
Generic Posts Won’t Do
Instagram is a platform where people have historically curated their profile and posts to be flawless and aspirational. This means that there’s a lot of pressure to have a creative branding and marketing strategy that aligns with the mood of the platform.
You can go in the ultra-professional direction with innovative visuals, professional shoots and more. However, there are more economical options out there too. You can use your Instagram space to highlight the team or give a look into the process of whatever service/product you provide. This keeps things authentic.
Consistency is Everything
The Instagram algorithm keeps changing, which is why you’ll have to check in with our marketing and advertising agency on this tip later — but for now consistency is rewarded on the platform. If you post infrequently, you’re less likely to be visible to your followers.
That’s why you should create a posting schedule and stick to it. The fun part is that you can be active in multiple ways that Instagram recognizes as activity. Posting on your account, adding to your story, going live, replying to comments and uploading Reels are all ways to diversify your activity and staying consistent.
Harnessing Influencer Marketing
Many smaller and newer businesses often miss out on how important influencer marketing can be. With the social media influencer population taking on the task of subtle promotion on Instagram, partnering with one can increase engagement and even conversions.
You can start with some basic usage posts, such as styling tutorials for makeup, clothing or accessories companies and build into giveaways or competitions. There are a ton of ways that influencer marketing can work for you and can be incorporated into a creative branding and marketing plan.
Posts, Stories, Live, IGTV, and Reels
The most important way to maximize the benefits of Instagram is to keep the content diverse. Make sure you allot resources for creating Reels, stories, live sessions as well as image and video posts.
However, the key is to approach each type of content differently. For example, product maintenance is better depicted via an IGTV video, as opposed to a quick product teaser that would be more appealing on Reels.
We know that Instagram can be overwhelming for business owners to manage, especially as the dynamics of the app keep evolving. If you’re interested in implementing Instagram strategies as well as a range of other initiatives for promotion, we’re the team for the job.
The team at our full-service marketing and advertising firm in Houston, TX is equipped with experience and innovation to create tailored advertising, branding and marketing strategies for your business.
Call us at (832) 321-3196 to begin!
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