Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
It’s a new year, and while you’re busy setting personal goals, don’t forget about your website. Your online presence is your 24/7 salesperson, and it deserves some New Year’s resolutions too. A website that performed well in 2024 may not cut it in the ever-competitive online world of 2025.
This blog outlines five actionable resolutions to help you improve your small business website’s performance, user experience, and SEO, setting you up for online success in the new year.
1. Boost Your Website Speed
In the age of instant gratification, no one has time to wait for a slow website to load. Research shows that even a one-second delay in page load time can lead to a significant drop in conversions.
Make it a priority to optimize your small business website’s speed by:
- Optimizing Images:Compress images to reduce file size without compromising quality.
- Leveraging Browser Caching:Store website data on the user’s browser to speed up subsequent visits.
- Minifying Code:Remove unnecessary characters from your website’s code to reduce file size.
- Choosing a Fast Web Host:Invest in a reliable web hosting provider that offers fast loading speeds.
A fast website not only improves user experience but also boosts your local SEO in Houston, as search engines prioritize websites that offer a seamless browsing experience.
2. Enhance Mobile Responsiveness
More people than ever are accessing the internet on their smartphones. If your website isn’t mobile-friendly, you’re missing out on a huge chunk of potential customers.
Ensure your website adapts seamlessly to different screen sizes by:
- Using a Responsive Design:Your website should automatically adjust its layout and content to fit the screen size of the device being used.
- Optimizing Images for Mobile:Use different image sizes for different devices to improve loading times on mobile.
3. Prioritize Accessibility
Website accessibility is about making your website usable for everyone, including people with disabilities.
Here are some key accessibility considerations:
- Alt Text for Images:Provide descriptive text for images to assist users with visual impairments.
- Keyboard Navigation:Enable users to navigate your website using only their keyboard.
- Closed Captions for Videos:Provide captions for videos to assist users with hearing impairments.
4. Refresh Your Content
Content is king in the online world. Regularly updating your website with fresh, relevant content is a great way to keep visitors engaged and signal to search engines that your website is active and relevant.
Start by creating a content calendar. Plan and schedule your content creation efforts to ensure consistency.
We also recommend giving your old content new life by repurposing it into different formats, e.g., infographics, videos, or social media posts. Identify relevant keywords that your target audience is using and incorporate them into your content.
5. Conduct a Website Audit
A website audit is a comprehensive analysis of your small business website’s performance. It’s a valuable tool for understanding how your website is performing and what steps you can take to improve its effectiveness.
Consider conducting a website audit at least once a year.
New Year, New Website: A Resolution for Success
By implementing these five smart New Year’s resolutions for your small business website, you can enhance your online presence, improve user experience, and boost your SEO performance.
At OAK Interactive, we specialize in website design and development. Our team of expert website developers can help you create a website that aligns with your business goals.
Contact us today to learn more about our website design services and how we can help you achieve online success in 2025.
We also specialize in local SEO, reputation management, Google Business Profile optimization, social media advertising, and more.
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