Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
Every year, you set goals for growth which include ranking as the top cosmetic dental surgery in Google search. As you think about growing your dental practice, let us help you by providing some of the top cosmetic dental marketing trends we’re seeing this year.
Over the years, we’ve helped several cosmetic dental practices grow as the industry pivots from providing routine dental services like cleaning and x-rays to focusing on highly profitable cosmetic dental procedures. That’s where your keyword strategy for your search engine optimization (SEO) and paid search campaigns should be yielding the leads that lead to more patients.
Google listings will come in handy.
Google is the main search engine that garners more than 88% of all online searches. No other search engine comes even reomotely close to Google’s marketshare. If you want to grow, you need to make sure you appear in Google Search Enginge Results Pages (SERPs).
Local SEO or google listings are designed to improve your visibility on the world’s largest search engine. Updating your cosmetic dentistry business as per the changing local SEO algorithms allows you to stay relevant and visible.
Posting fresh and relevant content, gathering honest reviews from customers, and optimizing your website for smartphones and tablets will keep you in the game. Moreover, it’ll also help you reduce ad costs and boost revenue for your dental practice.
Influencer marketing can be a game-changer
Getting in touch with social media influencers or even micro-influencers can help you expand your reach—even locally. These influencers will market your product at a fraction of a cost, review your services, and raise brand awareness. And you don’t have to get national-level influencers either. There are likely local influencers who have several thousands of followers who are ready take on your practice—sometimes in exchange for services.
But, how does influencer marketing work?
Social media influencers have garnered a community and established trust with their followers. Their recommendations are almost similar to celebrity endorsements and compelling enough to improve your brand awareness across a local target audience.
Visual Content matters.
If Content is king, then visual-based Content is the king of kings.
Sharing your clients’ successful dental implants and cosmetic dentistry procedures is a great way to attract audiences who are looking to have the same procedures. Before and after comparisons and visible results can entice audiences to inquire within.
Visual Content paired with a compelling call-to-action can boost your online conversions since the evidence of your work is right in front of the viewer.
Consider Voice Search SEO
If you aren’t getting into voice search SEO, you’re missing the biggest trend in search.
Over 3.25 billion people have access to the voice search options like Siri and Alexa and use it as a quick tool to find locations or products online. It offers a hands-off solution to users and provides answers in the blink of an eye.
Start by optimizing your website for smartphones, update your Google listings, and prevent using industry-specific jargon. Resorting to more informal, conversational, and long-tail keywords will ensure that potential clients are directed to your website and lead to conversions.
If you have ambitious growth goals for your practice this year, contact OAK Interactive to get started.
We provide digital marketing strategies to increase your reach and improve revenue and sales. From expert SEO services to website design and development, we can help you grow your practic.
Get in touch with us to learn more about our advertising agency and let us help you become the top cosmetic dental practice in Houston.
Meet Your Team
Our Featured Work & Case Studies
