Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
When potential patients are looking for a healthcare provider whether it’s a primary care physician, specialist, physical therapist or dental provider, they typically will consult with their insurance provider first or get a referral from their PCP,but, eventually they will end up at your website. If you website is designed effectively, it can help patients understand who you are, what you provide and if you’re the right fit for them.
By contrast, a poorly designed website can drive traffic away from your website and your practice.
We explore five things that patients look for in a healthcare website. These elements aren’t just valuable for the patients, but can also helpgrow your healthcare business.
Call-to-action buttons are a critical
A new patient may not know how to navigate around your healthcare website, but they should know how to get in touch with you. Careful placement of call-to-action buttons can effectively guide them to calling your office or filling out a form to schedule an appointment.
A strategically placed ‘Book an Appointment’ or ‘Schedule a Consultation with Us’ can help reduce decision fatigue and convert visitors into appointments. In the case of specialty hospitals, patients are looking for a specialist physician that they can call. Having a database of physicians who practice at your hospital helps patients find their doctor and allows you to become more valuable to the physicians who use your facility.
Keywords and content
Most patients visit healthcare websites looking for answers. They hope toget further understanding of the cause, symptoms, or treatment for a medical condition that they may be experiencing. We’re not saying to provide medical advice on your site, but listing at least some medical information along with qualifiers and some possible treatment options, can drive patients to make an appointment for your healthcare services. Creating content with top-ranking search keywords will attract new patients, improve your online reputation, and boost site rankings.
Using a good mix of short and long-tail keywords will ensure that your website ranks higher on search results. Moreover, it helps customers find your healthcare practice in the first few search results.
Talk about your staff
People don’t hire a practice, they hire other people. Be sure your website displays members of your healthcare staff your assistants, nurses and other staff with a personal profile. Listing their credentials and their services will help your patients feel more connected, gain an insight into the credibility of your healthcare practice, and make an appointment.
Social media boosts conversations
If you don’t have your social media icons linked to your website, you’re missing out on opportunities to further connect with both patients and potential patients.
While healthcare websites are informative, social media platforms are interactive. Patients like to interact with healthcare providers, stay updated with their latest developments, and stay connected with thehealthcare practice. Linking your website to your social media platforms will establish a relationship of trust and reliability with your patients.
Testimonials add instant credibility
Dedicating a section to patient testimonials and reviews validates the quality of care that your practice provides. Incoming patients will gain insight into your credibility, professionalism and strengthen your reputation as a caring, capable healthcare provider.
Moreover, reading testimonials from real patients establishes trust and confidence in your healthcare practice.
A clean and user-friendly website design helps your grow your practice by making it accessible and engaging for potential patients. With OAK Interactive, we help healthcare clients optimize their online websites, drive more traffic, and grow their patient counts. From website design to SEO campaigns and paid search,our focus is on helping our clients succeed and reach their business goals.
Get in touch with our online advertising and marketing agency and see how a better healthcare website can help you grow in Houston.
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