Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
The nationwide lockdown and lower demand for goods and services due to the COVID-19 pandemic had a significant impact on the economy.
The economic indicators show that the economy is slowly getting back on track and now businesses must pivot their marketing in light of the new climate.
Here are three tips that can help marketers prepare for economic recovery:
Be proactive
Factor in the consequences and impacts of COVID-19 with your customers, but don’t let THE drawbacks cripple you. Adjust your marketing strategy to engage consumers so that you can maintain proper lead flow. As you reexamine your marketing plans, it’s okay to integrate COVID-19 messaging into your dialog, but don’t force it. People can sense insincerity and when you’re not being authentic. Show empathy and compassion, but make sure the COVID-19-related content doesn’t overshadow the emotional and practical needs your brand fulfills.
Explore new sales channels
The lockdown changed the mindset and buying patterns of consumers. For instance, many consumers who were adamant previously about using brick-and-mortar stores transitioned into avid online shoppers. If your target audience is using different platforms, make sure you explore alternative sales channels to ensure you don’t lose your customer base. Remember that if you can’t serve your customers, someone else will.
This tip is not only applicable for retailers with shelf products, but also for manufacturers and service providers that deal with corporate clients. You can set up meetings via Skype and Zoom to replace in-person sales meetings. You can also redesign your sales strategy to reach the market via different avenues to capture a higher market share.
A Winning SEO-strategy
Using search engine optimization (SEO) is one of the effective and inexpensive marketing avenues to make sure your company can be found. Leveraging a smart SEO approach will boost your rankings on search engines. Combined with earned media services and social media marketing, it can establish your authority in the online marketplace.
Identify the right target audience and learn about their buying patterns. Develop a comprehensive content strategy using SEO best practices. Make sure the content you generate is concise, hyper-focused, and unique. It should also be engaging, relevant, and special in order to generate traction and maximize the reach of your brand.
Partner with OAK Interactive
OAK Interactive provides professional advertising and digital marketing services to brands that want to prepare for economic recovery. Based in Houston, we’re a creative marketing company with a wide range of services, including earned media marketing, paid media marketing, and more. Call (832) 321-3196 or fill out the contact form on our website to get started.
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