You Have a Website. Now What? A good search marketing strategy begins with Search Engine Optimization or SEO. Search Engine Optimization is more than just a buzzword – or shall we say buzz acronym – it’s what makes your website relevant and valuable for people looking for your business.
While on the surface, it might not seem like a big deal if your band’s website falls down the ranks on Google Search. But it makes a significant difference in the amount of traffic your website attracts.