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While organic social media marketing is a great way to have conversations with your stakeholders and increase brand reach, it’s simply not enough.
Considering an astounding 140 million businesses use Facebook, how wide and deep social media extends when you include Twitter and Instagram.
Paid social media advertising allows you to display ads/sponsored messages on leading social media platforms and target local customers. If you haven’t considered incorporating a social media advertising strategy into your digital marketing plan, you may want to give it another thought.
Here are some reasons why it makes strategic sense:
1. Creative Flexibility
Depending on the platform, you can choose from a wide range of social media ads, including image ads, video ads, story ads, and carousel ads, among others. Instagram also displays IGTV ads, while Twitter allows users to opt for promoted tweets. Depending upon your brand strategy, you can be as brief or extended in your story telling as you need to be.
Using a diverse range of ads on multiple platforms helps you reach your audience and increase visibility for your brand within your target. Using expert Paid Search services can help extend the effectiveness of paid social by increasing visibility within search engines.
2. Get a High Return on Investment (ROI)
Social media advertising offers a high return on investment (ROI) because not only can you pinpoint the audience you want to reach based upon demographics, geographics and interests, you only pay when a web user clicks on your ad. This eliminates a ton of wasted spending that is inherent within in many traditional as well as digital platforms. The fact that someone has to click on your ad, indicates user intent which means a greater chance of a conversion.
In addition, social media ads are extremely budget-friendly. While the price can rack up the more ads you run, you can set goals within your budget and increase it or decrease depending upon the results you’re getting. With this flexibility, you can also A/B test ads to see which ones are working and which are aren’t. This allows you to constantly refine your creative to improve on your metrics over the course of the campaign.
3. Strengthen Your Brand Identity
Paid social media advertising helps increase brand awareness and recall. As social media users engage with your ads, they’re more likely to visit your website via a landing page where they can either request a contact or look for additional information on the rest of your site. Since some customers are ready to go to the next step immediately—especially if they know your brand—others want to research you and your company more and understand your brand better.
Recommended Read: What Is Brand Resonance?
4. Maximize Sales
If done correctly, paid social media advertising does boost sales by generating more qualified leads and maximizing revenue by targeting local customers. It allows you to narrow your prospective audience by geography and interests, get their attention and server them up with a strong call to action.
5. Build a Strong Social Media Community
Social media was designed to foster virtual communities where people with similar interests can share their experiences. It allows you to engage your audience and build relationships with them within which helps to build brand loyalty in the long run.
Paid social media advertising supplements those communities helping you grow your audience. Over time, as your audience grows, so does your brand fueled by ads that actively circulate throughout specific, related connections and pages within the social media platform. More and more users become actively engaged with your content which helps them become regular customers.
Within any customer journey, customers move from having an “problem” to doing research, comparing their results, making a selection, repeating their purchase and making referrals. While some companies still end their customer outreach after purchasing, the ultimate goal is to make sure those happy customers share their positive experience with others through favorable posts and leaving positive reviews. These activities help new prospects trust your brand
As a full-service advertising agency ads firm, we provide clients across several industries with expert paid social media advertising services. We cover a wide range of platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Call (832) 321-3196 to find out more about our strategy and tonget started.
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