Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
Social media marketing has mirrored the unprecedented growth of social media usage over the past 10 years. Today, at least 77% of small businesses and a huge chunk of midsize and large enterprises use social media for their marketing to build relationships with customers and grow sales.
Social media marketing requires authenticity with an expert hand. If you’re a small business, you may be able to do it yourself by just being yourself. But if you’re like many entrepreneurs and small-to-midsize business owners, you have only so much bandwidth.
Here’s how hiring a social media expert can help your business:
Consistent Content That Reflects Your Brand Voice
The whole point of having a social media page is to keep your potential customers and clients engaged with your business. This means you need to be consistent with your social media marketing and post frequently according to the platform guidelines.
Two ways you can harm your business without even realizing it are not posting regularly and ignoring your social media altogether. Don’t post things on social media just to get attention. Be strategic about what you post and how often, otherwise your followers won’t be followers for long.
Think of it this way: A potential customer comes across your Facebook page, looking to buy from you. Once there, they find that it was last updated about six months ago. They see posts from customers—both happy and unhappy—that go unaddressed. This leads them to think that you’re not monitoring your page and you really don’t want to have a dialogue with customers. Unless you have a monopoly on a product, chances are potential customers will keep searching for one of your competitors that is active on social media.
A social media expert can ensure that your accounts are kept up to date with relevant, interesting, and engaging content that attracts new and existing followers. This will also drive more web traffic, which can ultimately drive more sales.
Customer Engagement That Leads to Conversions
An expert social media management service can serve as an extension of your customer service department. Sometimes, when customers have issues they’ll go straight to your Facebook page as opposed to calling you. When customers feel that they’re not being heard or that their concerns and comments don’t matter, not only do they not come back, but they also post all about it on social media. A professional social media management service will monitor for both favorable and unfavorable posts and respond accordingly. For unfavorable posts, they’ll invite the person to DM, or direct message, their contact info so that a customer service representative can call them back and work on a resolution.
One survey revealed that 66% of consumers stopped doing business with brands that have poor customer service on social media. Customers don’t just turn to your social media handles to keep up with the latest trends; they also expect brand engagement and customer service via social media platforms in the form of comments, DMs, instant messages, or tweets.
Customers are actually quite forgiving when they read about a bad experience. What they don’t forgive is brands that ignore bad experiences without at least trying to work out a solution. Your social media expert will respond to queries, building a deeper, more trusting relationship with your customers.
Access to Analytics That Maximize Your Marketing Strategy
Using your personal social media accounts is vastly different from using your business accounts, and while you may use these well-known platforms every day, the business side can get confusing.
A social media expert knows which network to use and when. Tactics that may work on Facebook may be completely irrelevant or inappropriate on Linkedin. They’ll also know how to use platform-specific tools to get the most out of each individual platform. This will ensure that you’re reaching the right audience through the most effective social media marketing strategies. Most social media business accounts allow you to view your stats, such as visits to and engagements on your page. They can also tell you when visitors interact with your content and which content performs better.
All these tools can be used to gain more consumer insight so that you can implement a more focused and results-oriented marketing strategy through the proper social media channels.
OAK Interactive is a leading digital company with several years of experience in social media marketing. We help businesses improve both their on-site and off-site organic search rankings for their websites. Our expert search engine optimization services include social media management, which is proven to help generate leads with high conversions for your business.
Get in touch with us to find out more about our marketing services for businesses in Houston.
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