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Oak Interactive

Pinks Pizza Relaunch

C L I E N T

Pinks Pizza is a Houston based Pizzaria that’s been serving pizza and the community for 10 years! They are passionate about their ingredients — only the freshest, most premium ingredients — their communtty impact, and their local roots! #HTOWNFOREVER

P R O B L E M

We designed and developed their original website a few years back, but they outgrew it… The site was in desperate need of a major update as the previous incarnation was an animated Flash based website and not mobile friendly.

O B J E C T I V E

After analyzing their concerns, goals, and desires we set out to design and develop a brand new site for Pinks that would capture the quirky and fun spirit of their original site, while improving the UX and providing a sustainable framework for updates and additions.

S K I L L (S)

Responsive web design, website development, photography, photography editing, UX/UI, vendor/partner management, copywriting

S O L U T I O N

Temporary solution

They wanted something fast, so first we made a temporary landing page while we worked on their new site. Simple HTML, CSS, and JavaScript landing page using Bootstrap to insure mobile friendliness.

Final Solution

We leveraging WordPress as the framework for the new site and consolidating the content from the previous site to have more of a focus on their menu and locations.

R E S U L T S

Site traffic increased, bounce rate was reduced by 10% and a overall improved page ranking.

Date

May 16, 2018

Category

Featured, Video, Web

Tags
bootstrap, CMS, copywriting, food & beverage, internet, photo editing, photography, service, UI, UX, web, web design, web development, webflow, wordpress