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C L I E N T
Pinks Pizza is a Houston-based Pizzaria that’s been serving pizza and the community for 10 years! They are passionate about their ingredients — only the freshest, most premium ingredients — their community impact, and their local roots! #HTOWNFOREVER
P R O B L E M
We designed and developed their original website a few years back, but they outgrew it… The site was in desperate need of a major update as the previous incarnation was an animated Flash-based website and not mobile-friendly.
O B J E C T I V E
After analyzing their concerns, goals, and desires we set out to design and develop a brand new site for Pinks that would capture the quirky and fun spirit of their original site while improving the UX and providing a sustainable framework for updates and additions.
S K I L L (S)
Responsive web design, website development, photography, photography editing, UX/UI, vendor/partner management, copywriting
S O L U T I O N
Temporary solution
They wanted something fast, so first we made a temporary landing page while we worked on their new site. Simple HTML, CSS, and JavaScript landing page using Bootstrap to ensure mobile friendliness.
Final Solution
We leveraging WordPress as the framework for the new site and consolidating the content from the previous site to have more of a focus on their menu and locations.
R E S U L T S
Site traffic increased, the bounce rate was reduced by 10%, and an overall improved page ranking.
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