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Your website is the centerpiece of your marketing strategy, but it shouldn’t be the only thing you depend on to generate business. Think of it as a net—it’s where prospects are captured and brought into your sales process. Advertising is your lure. The better your lure, the better the fish you’ll bring into your net.
In case you haven’t caught on already, the fish are the leads, and the net is your generation strategy. That is the analogy the best lead generation companies in Houston use when describing the extremely difficult task of luring in the right traffic and ensuring most, if not all, of them, stick around to see what you have to offer.
Thus, your website should be designed to engage users in its content and then compel them to take action, whether it’s to fill out your form, call your phone number, or open your live chat box. This is all known as conversion.
But your website first has to be found on search engines—most importantly, Google—when prospects are looking online for you or a business like yours. To show up in the top Search Engine Results Pages (SERPs), you need both Search Engine Optimization (SEO) and an effective and well-strategized Paid Search (PPC) campaign.
Both of these are tools you can use for lead generation for your business in Houston, Texas. And when you need lead generation professionals in Houston, Texas, companies just like yours turn to the experts at OAK Interactive.
OAK Interactive provides unique and results-driven marketing solutions for our clients. We are a full-service advertising agency in Houston that has worked with many leading brands around the world.
We help businesses of all sizes thrive in their respective industries. Our marketing experts are dedicated to working with clients to understand their business and set up campaigns to help bring them leads.
Our wide range of digital marketing services includes web design, SEO, and PPC services. We create data-driven digital marketing plans focused on delivering results.
Our team will work with you to develop, design, and set up campaigns that build awareness among your stakeholders and produce qualified leads.
The lifeblood of your business depends on your ability to generate new prospects. Yes, taking care of your current customers and having them refer other clients to you is vital, but in order to grow, you need to new customers.
At OAK Interactive, our lead generation professionals know how to leverage the digital marketing tools that get you found on search engines, expose your business to the right audiences and create websites that engage users and convert them to prospects.
Everything we do is driven by data. At every opportunity, we use data to set up our tactics and dictate where we need to improve. Here are some of the tactics that we use to drive leads:
Search Engine Optimization (SEO) – When searching for any company or service, most people use Google to find what they’re looking for. SEO includes organic search as well as local search because 90% of people will click on names that appear in the top results of Google Maps, assuming they are popular. In order to get ranked on both the organic SERPs and Google Maps, you have to put in the effort into both your Google My Business Listing and your website to make sure they are optimized for search.
PPC or Paid Google Search – Few media platforms give you the immediate lead generation that paid search (PPC) provides. When your products and promotions need an immediate response, paid Google search allows you to control your message, timing, and amount of exposure within your budget. No matter what your budget levels are, PPC can generate proportionate results. Coupled with display retargeting banner ads, paid search continues to work for you long after your prospects leave your website.
Paid Social Media Advertising – Your audience is on social media keeping in touch with friends and family while getting into pointless online debates with perfect strangers. With paid social media advertising, you can expose your message to the very targeted audience you’re trying to reach. Social media platforms allow us to pinpoint with amazing accuracy, social media users based on age, geography, income, and interests.
And, like paid Google search, we can use display retargeting banners to bring them back to your website.
If your business needs more leads, call the professional marketers at OAK Interactive. We can help you design a website that improves user experience, is SEO optimized, and converts users to prospective customers faster.
Call us to learn more.
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