OAK Interactive Transforms Freccia Group’s Digital Presence, Driving 73.8% Year-Over-Year Growth
Overview
Freccia Group is a premier residential construction and remodeling company specializing in high-end renovations, custom home builds, and commercial projects. Based in Texas, Freccia Group has built a reputation for quality craftsmanship and innovative designs.
Challenge
Despite their strong reputation, Freccia Group faced significant challenges in generating leads online. Their outdated website failed to reflect the quality of their work, lacked SEO optimization, and had poor user experience, leading to low engagement and conversion rates. Additionally, they struggled with visibility in search engines, limiting their ability to attract new clients in a competitive market.
Objective
Our objective was to increase website traffic by 100% which would lead to 50% more leads within 12 months.
Strategy
To achieve these goals, OAK Interactive implemented a comprehensive digital marketing strategy that included:
- Website Overhaul: We redesigned and rebuilt Freccia Group’s website with a modern, mobile-friendly layout, enhanced navigation, and compelling visuals to showcase their work.
- SEO Program Management: We optimized the site with high-impact keywords that would reflect active user intent, technical SEO enhancements, and high-quality content to improve search engine rankings and organic traffic.
- Paid Search Campaigns: We launched highly targeted Google Ads campaigns focused on high-intent search queries to drive qualified leads.
- Email Marketing Tactics: We developed and executed strategic email campaigns to nurture leads, engage past clients, and increase brand recall.
- Content Marketing: We created blog posts, project showcases, and industry insights to position Freccia Group as a thought leader in the residential construction space.
Results
Through our digital marketing execution, we successfully:
- Increased residential leads +67.9% from 2023 to 2024.
- Increased commercial leads +111.1% from 2023 to 2024.
- Grew total leads +73.8% from 2023 to 2024.
- Achieved a 1.2X year-over-year revenue increase in 2023, a 1.9X increase in 2024, and a projected 4.5X increase in 2025.
By leveraging a well-rounded digital strategy, OAK Interactive strengthened Freccia Group’s digital footprint and positioned the company as a leader in the residential and commercial construction category in the Austin area.
