Boosting Visibility for F45 Training Cane Island
Overview
F45 Training Cane Island is a high-intensity group fitness studio that offers innovative, functional trainingprograms designed to help members achieve their fitness goals. With a focus on community-driven workouts and expert coaching, F45 provides a dynamic, results-oriented environment.
Challenges:
F45 faced intense competition in the fitness industry, making it challenging to stand
out and attract new members. The franchise locations had limited online visibility, reducing their ability to generate leads and convert them into memberships. Without a targeted digital strategy, F45 was missing opportunities to engage potential customers, promote trial offers, and build a loyal fitness community.
Objective
Our goal with F45 was to generate high-quality leads through targeted digital campaigns, driving potential members to register via online forms. We aimed to maximize sign-ups to increase brand awareness and foot traffic at the three franchise locations. Also, optimize lead conversion by ensuring seamless communication between registered users and the sales team. Enhance online engagement and visibility through strategic ad placements and promotional efforts and support long-term membership growth by turning trial participants into full-time members through an effective follow-up strategy.
Strategy
- Landing Page Optimization: We designed and optimized dedicated landing pages for each location to improve lead capture, enhance user experience, and drive trial sign-ups.
- Paid Advertising: We launched targeted Google and social media ad campaigns focused on driving sign-ups for the $10 trial, maximizing conversions, and minimizing acquisition costs.
Key Results:
- 153% increase in website traffic compared to the previous campaign initiative.
- 25% increase in form fills and trial sign-ups through a targeted lead generation program via social ads.
- 15% rise in store traffic attributed to users clicking “Get Directions” on Google Maps.
- Users spent 15% more time on the website, reflecting improved engagement and more qualified visitor sessions.
Through a strategic mix of paid media, local optimization, and content refinement, OAK Interactive helped F45 turn digital interest into in-person action. The campaign not only boosted key performance metrics but also reinforced F45’s position as a leading fitness destination in the market—driving sustainable growth and community engagement.
