Advertising

Fresh Leads Caught Daily for Open Blue Cobia

Overview

Open Blue is a global leader in sustainable aquaculture, specializing in premium-quality cobia raised in deep-ocean farms. Committed to innovation and environmental responsibility, Open Blue has set new standards for clean, healthy, and responsibly sourced seafood, providing a sustainable choice for chefs, retailers, and consumers worldwide.

Challenge

Open Blue faced low brand recognition in a competitive seafood market, limiting its ability to position itself as a leader in sustainable cobia farming. Its digital presence lacked strategic SEO, reducing visibility among buyers and industry professionals. Social media engagement was underutilized, making it harder to build a loyal community and educate audiences. Additionally, market awareness of deep-ocean aquaculture was low, creating a challenge in shifting perceptions and driving demand. While website traffic existed, conversion optimization needed improvement to turn visitors into engaged customers.

Objective

Our goal with OpenBlue was to enhance brand visibility, drive a significant increase in organic traffic, and strengthen engagement across social media. We aimed to boost website visits by leveraging SEO-driven content, improve keyword rankings through targeted blog and article series, and maintain consistent audience engagement through social media efforts. Additionally, we sought to achieve above-benchmark engagement rates on Facebook and Instagram while ensuring continuous growth in reach and interaction.

Strategy

To maximize Open Blue’s visibility and engagement, we deployed a multi-channel approach that includes:

• Content Marketing – Publishing blogs, articles, and infographics each month to educate audiences on sustainable aquaculture, seafood nutrition, and industry best practices.
• On-Page & Off-Page SEO – Optimizing website content, metadata, and internal linking while building authoritative backlinks to strengthen organic search rankings.
• Paid Search Campaigns – Running targeted PPC ads to drive traffic, generate leads, and increase brand awareness among seafood distributors, chefs, and sustainability-conscious consumers.
• Social Media Management – Developing and curating engaging content across multiple platforms to build community, promote Open Blue’s mission, and enhance audience interaction.

Results

• Organic website traffic increased by 25%, while the bounce rate decreased by 15%, signaling stronger user engagement.
• Click-through rate (CTR) improved from 3.1% to 5.23%, and the conversion rate rose by 20%, driving more box across the year.
• Page likes grew by 60%, and the follower count increased by 75%, reaching 10,000 followers in one year.
• Average video views reached 100,000, boosting visibility and retention.
• Website traffic from Instagram grew by 30%, supporting multi-channel conversion efforts.
• Sales from Facebook increased by 25%, directly contributing to revenue growth.

Boosting Visibility for F45 Training Cane Island

Overview

F45 Training Cane Island is a high-intensity group fitness studio that offers innovative, functional trainingprograms designed to help members achieve their fitness goals. With a focus on community-driven workouts and expert coaching, F45 provides a dynamic, results-oriented environment.

Challenges:

F45 faced intense competition in the fitness industry, making it challenging to stand

out and attract new members. The franchise locations had limited online visibility, reducing their ability to generate leads and convert them into memberships. Without a targeted digital strategy, F45 was missing opportunities to engage potential customers, promote trial offers, and build a loyal fitness community.

Objective

Our goal with F45 was to generate high-quality leads through targeted digital campaigns, driving potential members to register via online forms. We aimed to maximize sign-ups to increase brand awareness and foot traffic at the three franchise locations. Also, optimize lead conversion by ensuring seamless communication between registered users and the sales team. Enhance online engagement and visibility through strategic ad placements and promotional efforts and support long-term membership growth by turning trial participants into full-time members through an effective follow-up strategy.

Strategy

• Landing Page Optimization: We designed and optimized dedicated landing pages for each location to improve lead capture, enhance user experience, and drive trial sign-ups.
• Paid Advertising: We launched targeted Google and social media ad campaigns focused on driving sign-ups for the $10 trial, maximizing conversions, and minimizing acquisition costs.

Key Results:

• 153% increase in website traffic compared to the previous campaign initiative.
• 25% increase in form fills and trial sign-ups through a targeted lead generation program via social ads.
• 15% rise in store traffic attributed to users clicking “Get Directions” on Google Maps.
• Users spent 15% more time on the website, reflecting improved engagement and more qualified visitor sessions.

Through a strategic mix of paid media, local optimization, and content refinement, OAK Interactive helped F45 turn digital interest into in-person action. The campaign not only boosted key performance metrics but also reinforced F45’s position as a leading fitness destination in the market—driving sustainable growth and community engagement.

OAK Interactive Amplifies Houston Physicians’ Hospital’s Digital Authority, Driving Exceptional Growth in Patient Engagement

Overview

Houston Physicians’ Hospital has established a distinguished reputation for delivering superior patient healthcare and achieving exceptional patient satisfaction. Situated in Webster, Texas, the hospital proudly serves the South Houston, Clear Lake, Galveston, and surrounding Southeast Texas communities.

Renowned for their patient-centered care and consistently high patient safety ratings, Houston Physicians’ Hospital also operates 15 local outpatient physical therapy clinics.

Challenge

Despite their numerous accolades, including a 5-star rating for Patient Experience from the Centers for Medicare & Medicaid Services and recognition as a Top Workplace by the Houston Chronicle for six consecutive years, Houston Physicians’ Hospital sought to further enhance their digital presence and amplify their authority within the competitive healthcare landscape.

While possessing a wealth of expertise and state-of-the-art facilities, the hospital recognized an opportunity to optimize their online visibility to connect with a broader patient base actively seeking specialized medical care and to underscore their unique differentiators.

The challenge lay in translating the hospital’s offline excellence into a compelling and easily discoverable online presence that would drive patient engagement and inquiries.

Objective

Our primary objective was to significantly enhance Houston Physicians’ Hospital’s digital authority and patient engagement, specifically focusing on increasing organic search traffic and driving a substantial rise in both phone call inquiries and online form submissions.

Strategy

To achieve these ambitious goals, OAK Interactive conceived and implemented a sophisticated digital marketing strategy centered on the following key pillars:

• Strategic Content Amplification: Recognizing the depth of expertise within Houston Physicians’ Hospital, we focused on developing and amplifying high-quality, patient-centric content that addressed common health concerns, highlighted the hospital’s specialized services across their 25 specialty areas, and underscored their numerous awards and accolades. This involved creating informative blog posts, optimizing existing service pages with richer content, and developing targeted content that resonated with patients seeking information on spine solutions, advanced orthopedics, sports medicine, and other key areas of focus. The aim was to position Houston Physicians’ Hospital as a trusted and authoritative source of medical information.
• Enhanced Local SEO Optimization: Given the hospital’s commitment to serving specific geographic communities, we implemented a robust local SEO strategy to ensure maximum visibility within South Houston, Clear Lake, Webster, League City, Galveston, and neighboring areas. This involved meticulously optimizing the hospital’s Google Business Profile, managing local citations, and developing location-specific content to attract patients actively searching for healthcare providers in their vicinity. The goal was to ensure Houston Physicians’ Hospital consistently appeared prominently in local search results.
• Refined Website User Experience: We conducted a thorough analysis of the hospital’s website. We focused on optimizing site navigation, improving page load speeds, and ensuring a seamless and intuitive experience across all devices, particularly mobile.

Results

OAK Interactive successfully catalyzed a remarkable surge in Houston Physicians’ Hospital’s online engagement and visibility:

• Elevated Organic Search Visibility: Organic searches experienced a notable increase of 7%. This growth underscores the effectiveness of the content amplification and SEO optimization efforts in attracting a substantial volume of potential patients actively seeking relevant medical information and services.
• Exceptional Growth in Phone Inquiries: Phone calls witnessed an extraordinary increase of 5%. This dramatic rise signifies a substantial increase in the number of individuals actively seeking to connect with Houston Physicians’ Hospital directly for appointments and information.
• Substantial Increase in Form Submissions: Online form submissions surged by an impressive 71%. This significant growth indicates a heightened level of patient engagement and a greater propensity for individuals to initiate contact through the hospital’s website for inquiries and appointment requests.

By implementing a meticulously crafted digital strategy centered on content authority, local SEO dominance, and enhanced user experience, OAK Interactive empowered Houston Physicians’ Hospital to significantly amplify their digital footprint and cultivate exceptional growth in patient engagement within the Southeast Texas healthcare market.

OAK Uses Our Talent to Drive Relevant Professional Traffic and Lead Generation

Overview

Brookwoods Group, established in 1998, is a veteran-owned firm specializing in providing staffing, recruiting, and program management services across various professional sectors, including engineering, accounting, marketing, communications, change management, quality control, continuous improvement, and health/safety/environment.

Known for their rigorous process of matching professionals based on capability, chemistry, and character, Brookwoods Group focuses on building strong, value-driven relationships with their clients. 

Challenge

Although Brookwoods Group had built a strong reputation in their field, they were failing to generate the visibility or leads needed to fuel further growth. Website traffic was modest, search rankings lagged behind those of competitors, and opportunities for client and candidate engagement were being missed.

They needed to improve organic visibility, attract qualified visitors, and convert that traffic into tangible results.

Objective

Our primary objective was to significantly increase website traffic from organic, referral, and social sources, leading to a substantial rise in conversions, specifically phone calls and form submissions for both client engagements and job applications.

Strategy

To achieve these objectives, OAK Interactive implemented a targeted digital marketing strategy encompassing the following key areas:

• SEO Program Management: Understanding the importance of organic visibility, we conducted comprehensive keyword research to identify high-intent search terms relevant to Brookwoods Group’s diverse service offerings. The targeted keywords were strategically refined and updated twice during the campaign to align with evolving market trends and user behavior. We also focused on optimizing existing website pages and creating new, SEO-friendly content to improve search engine rankings and attract qualified organic traffic. Technical SEO enhancements were implemented to ensure the website was easily crawlable and indexable by search engines.
• Content Marketing: To establish Brookwoods Group as a thought leader and attract relevant traffic, new website pages were created and optimized around key service areas and industry insights. This content was designed to address the needs of both potential clients seeking staffing solutions and professionals looking for career opportunities.
• Traffic Generation Initiatives: To diversify traffic sources and amplify online reach, efforts were focused on increasing traffic from referral and social media channels. This involved exploring relevant industry directories and platforms for referral opportunities and optimizing Brookwoods Group’s social media presence to drive targeted traffic to the website.

Results

By executing this focused digital marketing strategy, OAK Interactive managed to significantly improve Brookwoods Group’s online performance:

• Organic Search Traffic Growth: Organic searches increased by an impressive 05%, indicating a significant improvement in search engine rankings and the ability to attract relevant traffic actively searching for their services.
• Referral Traffic Increase: Referral traffic saw a strong increase of 81%, demonstrating successful efforts in leveraging external platforms and partnerships to drive relevant traffic to the website.
• Social Traffic Expansion: Social traffic grew by a notable 08%, indicating an improved ability to engage audiences on social media and drive them to the website.
• Mobile Traffic Surge: Mobile traffic experienced a remarkable increase of 5%, highlighting the website’s improved mobile friendliness and its ability to cater to the growing segment of users accessing online resources via their mobile devices.
• Conversion Rate Optimization:

• Phone Call Growth: Phone calls increased significantly, by 21%, indicating a higher level of engagement from potential clients and candidates who are ready to take the next step.
• Contact Form Submissions: More individuals filled out the “Contact Us” form, representing new potential client inquiries.
• Job Application Engagement: An increased number of individuals clicked on the “Get a Job” form, indicating strong interest from potential candidates.

By implementing a targeted and data-driven digital strategy focused on SEO, content, and traffic generation, OAK Interactive significantly enhanced Brookwoods Group’s online presence. The outcome? Substantial growth in website traffic and valuable conversions from both clients and candidates.

Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services. This TV spot plays on the natural fear people have of going up into their attic.

Sudie’s is a family-oriented, family-owned restaurant that offers delicious seafood and homemade Southern dishes. Opened in 1983, Sudie’s Catfish House in Pasadena, TX, became a local favorite, serving tasty Mississippi farm-raised catfish, a Sudie’s staple. Under the ownership of the Bailey family, Sudie’s remains a family affair with Clay Bailey taking over the reins from his father, Paul.