Case Study: OAK Interactive Boosts Buckeye Corrugated Inc.’s Digital Presence, Driving 15% Year-Over-Year Growth
Overview
Since its inception in 1958, Buckeye Corrugated Inc. (BCI) has grown into a leading provider of custom corrugated packaging solutions. As an employee-owned company with over 850 team members, BCI prioritizes innovation, sustainability, and customer relationships. The evolving packaging industry presented new challenges, requiring BCI to modernize its marketing approach.
Challenge
BCI primarily relied on a direct-sales model with minimal outbound marketing. The company lacked a strong online presence, limiting its ability to attract new customers and showcase its expertise in the packaging industry. Without an optimized digital strategy, BCI was missing opportunities to engage potential clients and expand its market reach.
Objective
Our goal with BCI was to increase brand awareness, drive a 200% increase in website visitors, position the company as a thought leader in the packaging industry, and generate 100% more leads year-over-year.
Strategy
To achieve these objectives, OAK Interactive implemented a comprehensive digital strategy that included:
- Website Redesign: We rebuilt BCI’s website to enhance user experience, improve navigation, and better communicate the company’s capabilities.
- SEO Program Management: We conducted in-depth keyword research and optimized BCI’s content to improve search rankings and organic visibility.
- Paid Search Campaigns: We launched targeted Google Ads campaigns to drive high-intent traffic and increase lead conversions.
- Email Marketing: We developed and managed email campaigns to engage existing customers, nurture prospects, and strengthen brand loyalty.
- Content Marketing: We created blog posts, industry insights, and case studies to establish BCI as a thought leader while improving SEO performance.
Results
Through our digital marketing execution, we successfully:
- Increased website traffic by 600%, exceeding the 200% goal.
- Boosted form fills by 125%, leading to a 75% increase in qualified leads.
- Achieved a 15% year-over-year revenue growth for BCI.
- Positioned BCI as a recognized leader in the packaging industry, strengthening its digital footprint and industry credibility.
By modernizing BCI’s digital presence and implementing a robust marketing strategy, OAK Interactive transformed the company’s ability to attract, engage, and convert new customers, fueling consistent growth and long-term success.
