OAK Interactive Enhances Pacesetter Personnel Services’ Digital Foundation, Driving Targeted Traffic and Lead Generation
Overview
Pacesetter Personnel Services (PPS) has served as a comprehensive solution for staffing needs since 1994, providing temporary general labor, skilled labor, and outsourced payroll services to a diverse clientele across Texas and Florida.
With a strong commitment to safety, underscored by their Safety is Job #1™ corporate culture and certified safety inspectors, PPS offers affordable and reliable staffing solutions.
Challenge
Despite their extensive experience and comprehensive service offerings, PPS recognized an opportunity to strengthen their digital foundation. While possessing a well-established reputation, their online presence required optimization to improve organic visibility for key service divisions (General Labor, Skilled Labor, and Payroll Services) and to enhance lead generation through their website.
The challenge lay in refining their digital strategy to attract businesses actively seeking temporary and skilled labor.
Objective
Our primary objective was to enhance PPS’ digital foundation by increasing organic search traffic and organic social traffic, ultimately driving more qualified leads through website form submissions.
Strategy
To achieve these goals, OAK Interactive implemented a strategic digital marketing approach focused on the following key initiatives:
- Strategic Keyword Optimization: We conducted in-depth keyword research to identify high-intent search terms relevant to each of PPS’ core divisions. The targeted keywords were strategically refined to align with the specific needs of businesses seeking these services across various industries.
- Content Strategy and Development: To establish PPS as a knowledgeable resource and attract relevant organic traffic, we developed a comprehensive content strategy that included the suggestion for the creation of new, dedicated website pages for each of their key service divisions. This content, now created but pending website development, is designed to provide detailed information about their offerings, highlight their expertise, and address the specific pain points of potential clients seeking labor solutions and payroll services.
- Organic Social Media Enhancement: To leverage the power of social media for brand awareness and traffic generation, we focused on optimizing PPS’ organic social media presence. This involved refining their social media profiles and developing engaging content designed to resonate with their target audience of businesses in need of staffing and payroll solutions.
Results
While the full impact of the newly created web content is pending website development, the initial phase of OAK Interactive’s digital marketing efforts yielded positive results in key areas:
- Growth in Organic Search Traffic: Organic searches increased by 47%. This indicates a positive initial impact of the strategic keyword optimization efforts in attracting more relevant traffic from search engines.
- Significant Increase in Organic Social Traffic: Organic social traffic experienced a substantial increase of 21%. This demonstrates the effectiveness of the enhanced organic social media strategy in driving more traffic to the website from social platforms.
- Positive Trend in Website Submissions: Thank-you page submissions, a key indicator of lead generation, increased by 29%. This indicates a positive trend in website engagement and lead generation, even before the implementation of the new, targeted web content.
- Mobile Traffic Growth: Mobile traffic saw an increase of 2%, reflecting the importance of catering to users accessing information on their mobile devices.
By implementing a focused digital strategy centered on strategic keyword optimization and organic social media enhancement, OAK Interactive established a solid foundation for PPS. These initial results demonstrate a positive trajectory toward enhancing their digital presence and driving more qualified leads.
